Trafcom News Podcast

Trafcom News Podcast 95: Internal podcasting

In this half-hour podcast, you’ll learn about podcasting inside organizations. I first reported on this subject in March 2007 in Trafcom News Podcast 53. Today’s episode is bigger and better!

You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via this player:





Here are the show notes:

00:01 Intro and welcome
02:15 Podcasting defined as an audio or video file that can be distributed over the Internet via syndication. Can be listened to or watched on a desktop or laptop computer or portable device. No iPod required.
03:17 RSS syndication is what separates a simple audio or video file from a podcast. You can produce very effective audio or video communication pieces that are not podcasts.
04:18 Reminder that podcasting is a tactic, not a strategy.
04:45 Organizations can use podcasts to build employee engagement, reach employees on the road, and more.
05:25 Podcast will never replace the employee newsletter but it can be an effective channel.
05:30 Intimate act of listening via ear buds.
06:43 Employees can listen to podcasts at their own pace and at their convenience.
07:00 One organization replaced its “one-to-many” conference calls with podcasts; easier for employees in distant time zones.
08:00 How to record a podcast: recording in the same place or remotely.
09:15 Can record straight to computer, but you’re tethered. Consider a portable digital recorder.
10:00 Do not buy a cheap recorder. Quality counts.
11:01 Tip: Buy podcasting gear at a music store.
11:45 You can hire a podcast producer if you don’t want to do it yourself.
12:00 To edit a podcast, you need software such as Audacity, Amadeus Pro, Adobe Audition (for audio) or iMovie, Sony Vegas Pro or Final Cut (for video), among many others.
13:40 Content drives your podcast; start with an editorial plan.
15:09 Consider a limited series of podcasts to take the pressure off.
16:45 Podcast measurement: feedback from employees; download and subscription statistics; measuring against the goals you set for the podcast.
19:50 Pitfalls: learning curve, pushback from the IT department, security. Some organizations host externally.
21:45 Where to learn more: Listen to different podcasts, including For Immediate Release: The Hobson and Holtz Report, Inside PR, and podcasts related to your personal interests. Read such books as Podcasting for Dummies and How to do Everything with Podcasting. Visit Social Media University - Global.
23:55 Ideas for internal podcasts: peers interviewing peers; leadership podcasts; sales meeting and conference content; training and learning; news.
25:17 Editing is important with video too. To learn more about video podcasting, read Get Seen by Steve Garfield.
26:10 You still need good sound with video!
27:10 Does your audience like to listen or watch?
28:00 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Blubrry.com.

Other helpful links:

• Trafcom News Podcast 53: Podcasting inside the organization (2007)
• Trafcom News Podcast 55: Audio is not the poor cousin of video, with Donna Papacosta and Victoria Fenner
• Trafcom News Podcast 78: An interview with Robin Maiden
• Trafcom News Podcast 85: Internal podcasting at Hawaiian Airlines – an interview with Paul Barton
• Trafcom News Podcast 46: How to make the most of the voice you have: Voiceover tips from Joe Cipriano
• Article on how to create a secure channel for internal podcasting
• The Podcaster’s Checklist
• Podcasting inside the corporation: based on an article by Donna Papacosta for the Journal of Employee Communication Management
• PodcastYourConference.com, a site dedicated to conference podcasting

Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

Trafcom News Podcast 93: An intranet that works: An interview with William Amurgis at American Electric Power

 
 
In this 28-minute podcast, you’ll hear how American Electric Power keeps its 22,000 employees connected through its award-winning intranet.

You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via the Blubrry player on the right side of this page.

Here are the show notes:
Comment line: 212-624-0209
00:01 Intro and welcome
01:05 Donna met William Amurgis at the IABC Employee Communication Conference in Toronto in October 2009, where he spoke about their intranet to a rapt crowd. Donna says that William and Steve Crescenzo were the best speakers at that event. Read Donna's recap of this event here.
02:06 About AEP or American Electric Power: in business 103 years; one of the largest electrical utility companies in the U.S.; 22,000 employees; 5.2 million customers in 11 states.
03:00 Challenge: make the intranet a meeting place; four purposes of the intranet: (1) enhance employee productivity; (2) reinforce corporate messages; (3) provide a place to meet and a shared experience; (4) convey a personal tone.
06:12 Tools and capabilities.
07:01 Intranet (called AEP Now) started in 1996; owned by Communications.
08:15 Photographs inspire a sense of belonging.
08:17 Corporate performance on the first page.
08:50 Social media aspects of the intranet: interaction; employees respond to news and photos; personal profile pages.
10:00 Around one million page views per week; about 14,000 to 15,000 employees access the intranet daily.
11:00 The intranet is the company’s primary communications channel.
11:09 Mobile version available; many employees are in the field.
12:30 William envisions a day when all employees can see the same intranet on their mobile devices.
16:27 The company will soon implement an internal Twitter-like client called The Current.
Key challenge: provide more opportunities for employees to share knowledge; build a data base that can be queried.
19:33 Value of the intranet is understood at AEP.
20:10 Complete redesign of the intranet is under way.
21:29 William’s own measure is audience intimacy; he cares about how to best serve employees.
22:00 The AEP Now intranet won an international honour called the Intranet Innovation Award for its Ideas Now effort, which resulted in a cost savings of $8 million over two months, thanks to employee suggestions.
25:00 Comments from Bob Crawshaw, Sue Horner, Martin Buckland and a student-intern who shall remain nameless.
27:12 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog.
Look for the Trafcom News Podcast on Blubrry.com. Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

Note: You can meet William Amurgis in person at the IABC world conference in Toronto in June.

Trafcom News Podcast 92: Five communication tips for 2010

In this 13-minute podcast, you’ll hear five tactics that may help you to communicate better in the new year. No bold predictions, just practical advice. You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via the Blubrry player on the right side of the Trafcom News Podcast home page.

Here are the show notes:
Comment line: 212-624-0209

00:01 Intro and welcome

02:01 Tip #1: Get social. This is the year to get on LinkedIn, Twitter and Facebook, if you haven’t already. Refer to the many resources online to help you get started, including:
LinkedIn Guide for New Users
33 Ways to Use LinkedIn for Business
Mashable Guide to Twitter
Mashable Guide to Facebook

04:02 Tip #2: Bookmark smartly. Try using Delicious, which lets you tag, save and share bookmarks. See my own bookmarks at http://delicious.com/trafcom.

06:32 Tip #3: Think mobile. What does your Web presence look like on a smart phone? If your site is on Wordpress, you can try the Mobile Press plug-in. I use this for my PodcastYourConference blog.

More and more people are accessing the Web via mobile devices; this trend will grow in 2010.

07:43 Tip #4: Learn online. Take advantage of the generosity of communication leaders who freely share their knowledge, such as Shel Holtz, Todd Defren, Mitch Joel, BL Ochman, Joe Thornley and others.

09:01 Remember that podcasts are another way to learn. My favourite is For Immediate Release: The Hobson and Holtz Report.

09:45 Tip #5: Keep creating content. Remember multimedia as one way to execute your communication strategy – photos, audio and video in addition to text.

11:05 Upcoming IABC events in Toronto:
January 21, 2010 Engaging Employees panel discussion

January 27, 2010 Secrets of Successful Freelancers (not on the IABC site right now; will be soon at http://toronto.iabc.com/events/default.asp).

12:00 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog.

Look for the Trafcom News Podcast on Blubrry.com. Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

Trafcom News Podcast 91: Social media and product marketing: A chat with April Dunford

 

In this 15-minute podcast, you’ll hear noted product marketing specialist April Dunford talk about social media and product marketing. The interview took place at ProductCamp Toronto in October 2009.

You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via the Blubrry player on the right side of the Trafcom News Podcast home page.

Here are the show notes:
Comment line: 212-624-0209

00:01 Intro and welcome
00:55 About ProductCamp Toronto
01:22 About  April Dunford
01:52 Interview with April begins
02:28 What’s great about ProductCamp Toronto: facilitated discussions.
03:28 In her session, April shared stories of product management within IBM and Nortel and other organizations.
04:00 Steps to using social media in product marketing; start with monitoring and listening (from Google Alerts to Radian6).
05:30 Next step is putting your toe in the water with broadcasting (one-way communications).
05:51 Now you’re ready to interact and engage, have conversations.
06:15 April’s pet peeve: People on Twitter who don’t converse and who follow you before they’ve even said anything.
07:00 Who should blog about products? Product people or PR people? April’s view on this.
09:55 Strong, effective collaboration between PR and product people would be communication utopia (is that URL taken?).
11:15 Toronto has lots of events, but ProductCamp is the only place for product marketers to confer like this.
12:29 Donna’s comments on the IABC Employee Communication conference in Toronto in October. See the blog post.
14:00 IABC world conference coming to Toronto in June 2010
14:29 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog.

Look for the Trafcom News Podcast on Blubrry.com.
Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

Photo of April Dunford by Calum Tsang. For more of Calum’s photos from the event go to Flickr.

Trafcom News Podcast 88: Oakville Mayor Rob Burton talks Twitter

The microblogging site called Twitter is becoming a popular communications medium. In this 40-minute podcast, Oakville Mayor Rob Burton talks about how and why he uses Twitter and other social media tools. Perhaps his experience with Twitter and Facebook will help him to meet his goal of being the most accessible and engaging mayor in the history of Oakville.

Read the Newbie’s Guide to Twitter to learn more.

Find Rob Burton on Twitter here.

Want to listen? You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via the Blubrry player on the right side of the Trafcom News Podcast home page.

Here are the show notes:

00:01 Intro and welcome; definition of Twitter
01:38 A little about Rob Burton.

Photo of Oakville Harbour courtesy Town of Oakville

02:15 Rob defines Oakville as a city that calls itself a town and acts like a village; population of 175, 000 makes it the second largest town in Canada. 04:30 Rob talks about his own use of Twitter and what it means to him as a leader; found it confusing at first; watched a few people including Mayor of Minneapolis R.T. Rybak  and Donna Papacosta.
06:22 Rob had dinner with Toronto Mayor David Miller last year; discussed Twitter and suggested mayors should be in tune with it. Miller jumped in right away.
07:32 Rob likes to retweet (RT) and pass along interesting information.
09:10 Rob tweets about local activities and events, with photos; easy to send pictures via Blackberry; adds an extra dimension; experimenting with video.
11:19 Twitter is a very plastic tool; Oakville real estate agents are using it like crazy.
13:20 What’s the value for the citizens of Oakville? No single communications medium can ever each everyone. There’s a bit of a media vacuum in Oakville, and we’re the suburb of a very large metropolitan area. Twitter is one more presence point in the communications mix.
15:29 Rob’s goal is to get the message out about what the town is to as many people as possible and to hear from as many people as possible as to what they want the town to do.
16:04 Rob’s bold goal: At the end of his time in office, to be remembered as the most accessible and engaging mayor in the history of Oakville.
16:22 As mayor, you have to listen and hunt for ideas.
17:45 Rob wants to make big changes to the Town of Oakville Web site to increase accessibility to him and the other members of Town Council.
18:02 People will start to expect a high level of accessibility to government leaders.
18:40 Rob works hard at being approachable.
18:48 Oakville is full of people who aim high in life and achieve goals. Sometimes being Mayor of Oakville is like being the concierge in a very high-end private hotel. The patrons are not shy about asking for what they want.
20:20 Rob uses Facebook mostly to communicate with family and friends. Moves at a slower pace than Twitter. Example of Mattamy Homes on Twitter; conflict draws followers.
22:43 Rob can automatically update his Facebook status from Twitter.
23:30 Facebook is the people that you used to know; Twitter is the people that you want to get to know. Twitter can be compared to a cocktail party.
24:00 What would Rob say to someone in government who is not convinced of the value of Twitter? He says the time investment is negligible. Nothing ventured, nothing gained.
25:00 Mayor Rybak is now in election mode; he is using Twitter tweets to point people to content on his Web site.
27:00 Email is less formal than a postal letter; a tweet is even less so. And shorter. Twitter lends itself to casual commentary.
29:20 Rob’s most valuable piece of advice: The 140-character limit on Twitter is approximately 25 words. You’re learning to speak in sound bites! A great skill for someone in government.
30:00 Rob and Donna first discussed this podcast interview at the Oakville Midnight Madness festival, then arranged the whole thing on Twitter very simply and quickly.
31:20 Twitter is becoming a very valuable tool. Rob is trying to find other places to embed it. Online visitors like content that is updated frequently.
34:50 Funny story about how one mayor uses her blog to get the attention of local media.
36:00 Town of Oakville site will eventually incorporate social media and more interactivity.
38:30 Town Council has four-year strategic work plan; core value is devotion to continuous improvement. Rob likes to hear about opportunities for improvement.
39:30 Thanks to Rob; he says he is feeling good about Twitter and it has a huge potential.
40:00 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog.
Look for the Trafcom News Podcast on Blubrry.com. Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

Trafcom News Podcast 87: Capturing better images: Tips for non-pro photographers

When you need a photo for your corporate newsletter, do you hand a camera to the nearest employee? Or maybe you ARE that employee! Increasingly, non-professional photographers are shooting pictures for publications, media kits, Web sites and more. In this 22-minute podcast, you’ll hear some very practical tips for capturing better photographs when you are pressed into service as a shutterbug. Our guest is Peter West, a former journalist and marketer who is also a very skilled photographer and teacher of photography with Henry’s School of Imaging.

Thanks to Peter West for taking the time out to talk about photography and to River 16 owner Rob Lackie and audio engineer Tyler. River 16 is a new recording studio here in Oakville, Ontario, where we recorded this episode. If you’re looking for recording space west of Toronto, check out their Web site. And be sure to visit Peter West’s photography blog.

Speaking of photos, here’s one that Peter West shot of me at River 16.

You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via the Blubrry player on the right side of the Trafcom News Podcast home page.

Here are the show notes:

Comment line: 212-624-0209

00:01 Intro and welcome; about Peter West and the River 16 recording studio; Peter teaches at Henry’s School of Imaging.
03:54 Genesis of this podcast; many employees have become photographers
05:13 Practical tips for someone pressed into photography service
05:43 Tip #1: A dedicated camera is going to shoot better photos than a phone with a camera in it.
06:20 Tip #2: Composition. Most people shoot too far away; step closer; think about the background; don’t shoot into a window; if possible, turn off the flash and use natural light.
07:06 Tip #3: Shoot lots of photos
07:30 Tip #4: What will the photo be used for? You don’t need a 12 MB picture
07:50 Tip #5: Trade magazines love photos
08:20 Tip #6: Almost every story is improved with a photo
09:20 Tip #7: Sometimes, camera automation can get in the way of a good shot.
10:44 Tip #8: One of the joys of digital photography is the ability to look at the back of your camera and see if you got the shot; you can even blow it up.
11:05 Tip #9: Always take a safety shot, then get creative.
11:30 Tip #10: Read the manual!
11:55 Tip #11: Keep in mind that the manual might be terrible. Take a course.
13:00 Tip #12: Hidden issue of digital photography: white balance
13:33 Tip #13: It’s worthwhile practicing; don’t learn on the job
15:30 Tip #14: Practice photographing your cat or your kids; don’t test your camera in the workplace or on vacation. Some companies just hand a camera to an employee. A SlapDrive is a handy tool for transferring photos from camera to computer.
16:00 Tip #15: Upload photos to a Flickr commercial account or to SmugMug; can access photos form anywhere.
17:44 Tip #16: Shoot at the best possible image quality; shoot in JPG.
20:00 Tip #17: Turn off the flash and get people outdoors when you can.
20:55 Tip #18: The best camera is the one you have with you!
21:00 Thanks to Peter West and to River 16
21:50 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog.

Look for the Trafcom News Podcast on Blubrry.com.

Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

Trafcom News Podcast 86: Social media for the big guys

How are big organizations learning to thrive using social media tools? In this 12-minute podcast, you’ll hear an interview with Bob Pearson, president of the Social Media Business Council, which helps large enterprises to share best practices on social media issues. Bob spoke at Third Tuesday Toronto on July 7, 2009. You’ll see him pictured here in the converted church that is now the Berkeley Heritage Event Venue.
 
You can download the MP3 file for this podcast directly by clicking here, you can subscribe through iTunes, or you can listen via the Blubrry player on the right side of the Trafcom News Podcast home page.

Here are the show notes:
Comment line: 212-624-0209

00:01 Intro and welcome; about Bob Pearson and the Social Media Business Council
02:10 Interview with Bob begins
02:20 Biggest challenge facing large organizations using social media? They have to not only think outside the box, but also create a new box. Are they aware of the conversations out there? Wake-up call!
03:30 Most people realize they are not speaking to customers at all; customers demand that you do things in a way that works for them; build a bridge between customers and organizations.
03:55 Social media skeptics change with time; lots of innovators are making things happen – Ford, Starbucks, Intuit, etc.
04:38 Why would you NOT want to build a better relationship with your customers?
04:53 Social media is very quantitative; you can see traffic, purchases, etc., helping you to understand what’s happening; ratings and reviews help you figure out where the passion is.
05:46 Even silence is a signal; it’s not a viral campaign if it stops when you stop spending money; word of mouth is the goal.
06:33 Great content at Social Media Business Council Web site; take a look.
06:40 Bob is actually in Canada on vacation.
07:12 Lots of info about Bob’s presentation on Twitter and blogs.
My own key takeaways from Bob:
07:39 Customers are shaping our reputations daily. Are you accidentally outsourcing the building of your brand?
07:55 True leaders identify issues before they happen; customers assume you are listening to them in real time; reminded me of the United Breaks Guitars event of this week.
08:20 Realize that the customer doesn’t care where YOU want them to go; they are part of their own liquid network.
08:42 Less than one percent of a customer’s time is spent purchasing; 99 percent is spent browsing and socializing.
08:49 Brands can build trust by being there when they’re needed, not when YOU need the customer.
09:00 Sharing of content is key. You must have content that people need to share. Why else would they come back?
09:19 Any time you’re talking to customers and you tell them the truth, you win.

If you work for a large organization and you’re involved with social media, check out the Social Media Business Council.


09:40 Thanks to Joe Thornley and the organizers and sponsors of Third Tuesday Toronto; in the fall Shel Israel will speak, launching his new book, Twitterville.

10:04 Take a look at the video version of my Webinar, “How to use new media to make the most of your event or conference.”
11:02 Lots of positive comments about my interview with Paul Barton of Hawaiian Airlines. You can find it here.
11:13 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog.

Look for the Trafcom News Podcast on Blubrry.com. Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

Trafcom News Podcast 85: Internal podcasting at Hawaiian Airlines – An interview with Paul Barton

In this 16-minute podcast, you’ll hear a short commentary about the recent IABC world conference in San Francisco, and an interview with Paul Barton ABC, director of internal communication at Hawaiian Airlines, about their new employee podcast.

You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via the Blubrry player on the right side of the Trafcom News Podcast home page.

Here are the show notes:
Comment line: 212-624-0209

00:01 Intro and welcome
01:15 A few words about the IABC world conference in San Francisco, California, including the FIR dinner, starring Lee Hopkins. Read the blog post about it.
02:47 The interview with Paul Barton, director of internal communication at Hawaiian Airlines
03:22 The audio podcast as a communications tactic
04:12 Getting to a hard-to-reach audience of pilots and flight attendants
05:27 Hawaiian is a rare airline in growth mode
06:00 Employees received iPods as a thank-you gift from the airline; these were preloaded with content
06:16 How the podcast is positioned internally
08:10 Feedback from employees is positive so far; people prefer to listen rather than read
08:30 Minimal investment to start podcasting; cost is easy to justify
09:00 If only 10 people listen and are moved, it’s worth it, according to Paul Barton
09:30 New ways to measure success
10:29 Comments from Sridhar Sathya, Sam Deeks at Mukaumedia, Martin at Bars & Tone, Valente Espinosa at Odaiba Net
014:52 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog

Look for the Trafcom News Podcast on Blubrry.com, Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

RELATED CONTENT:
Article on podcasting inside the corporation, based on a piece written for the Journal of Employee Communication Management.
Podcast on podcasting inside the corporation (Trafcom News Podcast #53).

Trafcom News Podcast 84: New stats on podcasting, the myth of nonverbal communication

In this seven-minute podcast, you’ll hear about some new stats that show the growth of podcasting, at least in the U.S. I also share some blog posts I’ve come across this week about the “myth” of nonverbal communications.

You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via the Blubrry player on the right side of the Trafcom News Podcast home page.

Here are the show notes:

00:01 Intro and welcome
01:00 New stats about podcasting from Edison Research
02:35 Surprise! What we’ve been hearing about nonverbal communications for 40 years may not be true. Refer to  the blog posts from Olivia Mitchell and Max Atkinson about the Mehrabian myth. Be sure to check out the cartoon that accompanies Max’s blog post.
04:30 What this might mean for podcasters; the value of vocal inflection, tone, etc., in conveying meaning and emotion
05:25 Heading to the IABC World Conference in San Francisco next week.

06:20 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog

Look for the Trafcom News Podcast on Blubrry.com.
Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network

Trafcom News Podcast 82: Five tips for podcasting success

We may measure the success of our podcasts in different ways - audience numbers, influence, even sales - but certain tactics will help to ensure a healthy show: picking a niche, getting the right gear, being consistent, preparing, and having fun. In this 17-minute show, with a little help from some of my friends at Podcamp Toronto, I discuss these five tips.

Please listen and let me know what you think! You can download the show right here or subscribe through iTunes. You can also listen on the Trafcom News Podcast blog by clicking on the player on the right part of the screen.

Here are the show notes:

Comment line: 212-624-0209

00:01 Intro and welcome
00:55 How this show came about: inspiration from Podcamp Toronto; about Podcamp Toronto and the wiki where you can find lots of social media and podcasting goodness
02:20 Shoutouts  and thanks to Podcamp Toronto organizers:
Connie Crosby, Dave Fleet, Eden Spodek, Jay Moonah, Rob Lee, Sean McGaughey, Tommy Vallier
03:10 How do you define podcasting success?
04:45 Tip #1: Pick a niche; examples of Inside PR and For Immediate Release: The Hobson and Holtz Report
05:50 Tip #2: Get the gear; advice from Victoria Fenner about external mics
07:34 Martin Waxman and Dave Jones of Inside PR on proper gear, planning, consistency
09:04 Tip #3: Be consistent; example of Shel Holtz and Neville Hobson and their consistency of publishing FIR on Mondays and Thursdays
12:29 Tip #4: Prepare; advice from Connie Crosby of Community Divas
13:54 Tip #5: Have fun while enhancing your brand; wisdom from Bob Goyetche of CanadaPodcasts.ca
15:35 Recap of five tips
15:55 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com.
Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network