Or: Why you should not try to present like Steve Jobs.
In this 26-minute audio podcast, consultant, speaker and author Shel Israel discusses his latest book, Stellar Presentations: An Entrepreneur's Guide to Giving Great Talks.
Here are the show notes:
00:01 Intro and welcome; about Shel
1:10 Interview begins; Shel was the first speaker at Third Tuesday Toronto in 2006
02:09 Shel’s background as a storyteller
02:50 People retain and appreciate stories more than information
03:12 Storytelling vs. PowerPoint? Shel uses PPT. Claim to fame: he launched PowerPoint. And we forgive him for it.
03:50 Humans have craved stories forever
05:13 PowerPoint is a means to enhance your presentation’s key points; it should not BE your presentation
06:20 Shel also uses PowerPoint to help him stay on track
07:45 Why you should not try to present like Steve Jobs
10:12 Look inside yourself; what are you good at?
14:00 Last thing the audience wants to hear from an entrepreneur is his business model. Some info is better in a handout, not in your presentation.
17:00 Why Stellar Presentations is aimed at a niche market of tech startup people; how it is useful to many others who speak
23:44 Donna’s Podcaster’s Checklist recently updated
24:11 Series of recent posts on Trafcom News blog about content marketing
24:30 IABC/Toronto Professional Independent Communicators meeting on Secrets of Successful Independents March 7
25:00 Audio and podcasting workshop for PWAC Toronto March 24
Where to send comments: Email donna AT Trafcom DOT Com or go to the Trafcom News Podcast blog. Look for the Trafcom News Podcast on Blubrry.com. Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from Music Alley