In edition 108 of the Trafcom News Podcast, you’ll hear an interview with Sue Johnston of Waterloo-based It’s Understood, who explains how she categorizes communication styles into four personas: artisan, guardian, idealist and rational. Both in the workplace and in your personal life, it pays to know your type!
And speaking of workplace, Sue’s new book, Talk to Me: A User’s Guide to Workplace Communication, will be published in February 2012.
For now, please listen to this chat with Sue in the player below, and refer to the graphic at the bottom of the post.
Trafcom News Podcast 108: Communication Styles by donnapapacosta
Or you can download the file here or subscribe to this podcast in iTunes.
Here are the show notes:
00:01 Introduction and welcome
01:20 Why communication styles are important
03:00 Sue Johnston’s explanations of the four communication style personas: artisan, guardian, idealist, rational; see her website for more information and tools
09:55 After you’ve discovered your own style, how can you determine someone else’s style?
16:40 About Sue’s book, Talk to Me: A User’s Guide to Workplace Communication
18:01 Send comments to donna AT trafcom DOT com. Visit the Trafcom News Podcast blog.
Look for the Trafcom News Podcast on Blubrry.com. Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from Music Alley




I had to laugh at Sue's comment that she's a "card-carrying" Idealist -- I did her quiz and that's mostly me, too, with a side of Artisan, both driven by heart. What a surprise!
Posted by: Sue Horner | January 18, 2012 at 09:01 PM
Knowing you, Sue, I am not at all surprised! Thanks for listening -- and commenting.
Posted by: Donna Papacosta | January 19, 2012 at 07:53 AM