If you’ve been within shouting distance of me within the last six months or so, you’ll know that my hot topic is storytelling in organizations, for both internal and external communications. In this quick 10-minute podcast, I talk about why storytelling matters.
Listen now with this player:
Trafcom News Podcast 105: Why organizational storytelling matters by donnapapacosta
Listen later; download the MP3 file.
Here are the shownotes:
00:01 Introduction and welcome
00:44 Yes, I’m experimenting with Google+
01:00 Storytelling experiences at the IABC world conference in San Diego, including a visit to the USS Midway (blog post)
02:45 Great storytellers at the IABC conference, including Jonah Lehrer
03:55 Nancy Duarte, author of Resonate, spoke about storytelling in presentations; link to Shel Holtz presentation on Your Company Must Become a Media Company; link to Digital Storytelling presentation at IABC world conference by Donna Papacosta
04:27 Storytelling is one of the best ways for organizational communicators to actually reach people and get their point across
05:09 The human brain is hard-wired for stories
05:55 Stories must have a point, but you don’t have to start at the beginning
06:15 For storytelling to be successful, your organization and its products don’t have to be fun or sexy
06:40 Future episodes of Trafcom News Podcast will talk about the HOW of organizational storytelling
06:48 There is no excuse for not sharing stories. In Social Marketing to the Business Customer, Eric Schwartzman and Paul Gillin tell us about Indium Corporation, a company that makes solder paste, successfully using stories to talk to customers and to generate leads and sales.
07:00 Benefits of storytelling in organizations
08:30 Free teleseminar on Take Your Podcast to the Next Level, July 14; register now
09:18 Your comments are welcome; where to send comments. Email: donna AT trafcom DOT com; show blog: http://trafcomnewspodcast.com
Look for the Trafcom News Podcast on Blubrry.com. Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network
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