Happy New Year! I hope you had a wonderful holiday season. I did, until I came down with the flu. I’m grateful my voice is back; I’m sure my energy level can’t be too far behind.
Many of you enoyed the interview on show 100, with Ann Handley and CC Chapman, authors of Content Rules. If you’re looking to publish content for your marketing efforts this year, I highly recommend their book.
I’ve been doing lots of podcast interviews for clients recently, which led to the topic of today’s podcast: being a terrific podcast guest.
You can download the MP3 audio file for this podcast if you wish by clicking here. Or you can subscribe to the Trafcom News Podcast in iTunes. Or you can listen by clicking below.
Here are the shownotes:
00:01 Intro and welcome
01:32 If you've written a book or ebook or you are a consultant or speaker, chances are you'll be a podcast guest. Here are some tips to make the experience worthwhile.
02:00 Do your research. Is the podcast a good fit for you? Ask what the angle is. Don't expect all questions in advance. Do not write out and read your answers.
03:45 Sounding great: Don't talk too fast. Get the technology out of the way early. If you need to learn to use Skype, do so well before the interview.
05:24 Get the gear you need. Buy a microphone and headphones. Learn to use them.
06:55 Remove ambient noise, including pets.
07:56 Tell stories, but be sure they're not too long.
08:24 Don't worry about pauses. Breaks between questions and answers will help the podcaster to edit the file.
08:45 Follow up with the podcaster. Link to the finished podcast.
Comments are welcome! Email donna AT trafcom DOT com.
A PDF transcript of this podcast is available here.
