An interview with Ann Handley and CC Chapman
Here are the show notes:
00:01 Intro and welcome
02:55 The content rules are actually guidelines; you need content to differentiate yourself online; WHY and HOW to develop compelling content – that’s what the book is about
04:00 The 11 rules are a great starting point for understanding content
04:44 Book also features a how-to section and case studies (or ideas to steal)
04:55 What about people in organizations who say that have no interesting or sharable content?
06:10 Content curation; find content you think your customers will like; you become the filter; add your own insights; ask questions of your customers
06:42 Ask customer service; talk to your customer-facing people to get content within your organization
07:00 You have to get out of your office; show, don’t tell
07:50 Your customer’s story is your story
10:00 Case studies in book are pulled from all walks of life; you can make content on any budget
10:40 More about curation within the organization
13:25 About the book tour; check the Content Rules site for details
14:42 Let the authors know if you want them to come to your city
16:42 In their book, CC and Ann point readers to other resources, such as Steve Garfield’s Get Seen, etc.
18:00 Donna asks you a favour: What topics would you like to hear on the next few editions of the Trafcom News Podcast?
18:27 Comments are always welcome! Where to send comments: email to Donna AT Trafcom DOT com or post a message to the Trafcom News Podcast blog