In this 15-minute podcast, you’ll meet Susan Getgood, author of Professional Blogging for Dummies, as she shares practical tips for starting a blog and keeping it going.
You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via the Blubrry player on the right side of this page.
Here are the show notes:
00:01 Intro and welcome
00:45 About the new Jump Start series of workshops on digital and social media; visit TrafcomDigital for details and to register.
02:11 About Susan Getgood; Marketing Roadmaps blog
03:15 Blogging seems to be surging in popularity; Susan’s advice for starting a blog
03:58 What blogs are best at; why they have to fit your marketing strategy
04:45 Bloggers need a niche
05:45 Pick the communication tool that fits your personality or company culture; it might not be blogging
06:30 Which tool is best for your goal and your audience?
07:00 Advice from Susan on blogging frequency; mix long and short form; keep your commitment to your readers
08:20 Value of an editorial calendar
08:55 Why not stockpile posts?
09:20 How have Twitter and Facebook affected blogging?
11:12 There are 500 million people on Facebook: Fish where the fish are
11:37 Susan’s book shows you how to use the various social media tools
12:44 Always keep in mind WHO you’re writing for
13:40 Achieving your blogging dreams
14:36 Comment on Trafcom News Podcast 96 on LinkedIn from Will Norman.
14:57 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com.
Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.