Trafcom News Podcast 97: Professional Blogging for Dummies

In this 15-minute podcast, you’ll meet Susan Getgood, author of Professional Blogging for Dummies, as she shares practical tips for starting a blog and keeping it going.

You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via the Blubrry player on the right side of this page.

Here are the show notes:

00:01 Intro and welcome
00:45 About the new Jump Start series of workshops on digital and social media; visit TrafcomDigital for details and to register.
02:11 About Susan Getgood; Marketing Roadmaps blog
03:15 Blogging seems to be surging in popularity; Susan’s advice for starting a blog
03:58 What blogs are best at; why they have to fit your marketing strategy
04:45 Bloggers need a niche
05:45 Pick the communication tool that fits your personality or company culture; it might not be blogging
06:30 Which tool is best for your goal and your audience?
07:00 Advice from Susan on blogging frequency; mix long and short form; keep your commitment to your readers
08:20 Value of an editorial calendar
08:55 Why not stockpile posts?
09:20 How have Twitter and Facebook affected blogging?
11:12 There are 500 million people on Facebook: Fish where the fish are
11:37 Susan’s book shows you how to use the various social media tools
12:44 Always keep in mind WHO you’re writing for
13:40 Achieving your blogging dreams
14:36 Comment on Trafcom News Podcast 96 on LinkedIn from Will Norman.
14:57 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com.

Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

Comments

[Joanna Turlej]

Great podcast Donna. I visited Marketing Roadmaps blog and plan to read more of Susan's blogs. I am looking forward to your 3-part Jump Start workshop.
Thanks for all the Social Media info you always provide, keeping us up to date with latest in technology.
Joanna

[Donna Papacosta]

Joanna, thanks so much for taking the time to comment. I'm glad you enjoyed hearing the interview with Susan. Check out her book! ;-)

I'm looking forward to my Jump Start series too. Should be fun!

[Will Norman]

Donna,

I have joined the ranks of podcasters as of last week with da Vinci's Waking Dream. Listening to your latest show reminds me that I don't have your great radio voice or polish, but how I love downloading your shows.

Podcast 97 didn't disappoint. This 15-minutes segment just left me wanting more.

LinkedIn Update: I added a new picture to the website, updated my profile, and invited some friends, and am now adding comments once a week.

[Logo Design]

Thanks to Donna & Sallie for fielding my question. As a neophyte small business owner with passion and big dreams, I appreciate other women entrepreneurs sharing their expertise. This podcast was informative, clear and well worth the twenty- four minutes I spent listening to it.

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