In this half-hour podcast, you’ll learn about podcasting inside organizations. I first reported on this subject in March 2007 in Trafcom News Podcast 53. Today’s episode is bigger and better!
You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via this player:
Here are the show notes:
00:01 Intro and welcome
02:15 Podcasting defined as an audio or video file that can be distributed over the Internet via syndication. Can be listened to or watched on a desktop or laptop computer or portable device. No iPod required.
03:17 RSS syndication is what separates a simple audio or video file from a podcast. You can produce very effective audio or video communication pieces that are not podcasts.
04:18 Reminder that podcasting is a tactic, not a strategy.
04:45 Organizations can use podcasts to build employee engagement, reach employees on the road, and more.
05:25 Podcast will never replace the employee newsletter but it can be an effective channel.
05:30 Intimate act of listening via ear buds.
06:43 Employees can listen to podcasts at their own pace and at their convenience.
07:00 One organization replaced its “one-to-many” conference calls with podcasts; easier for employees in distant time zones.
08:00 How to record a podcast: recording in the same place or remotely.
09:15 Can record straight to computer, but you’re tethered. Consider a portable digital recorder.
10:00 Do not buy a cheap recorder. Quality counts.
11:01 Tip: Buy podcasting gear at a music store.
11:45 You can hire a podcast producer if you don’t want to do it yourself.
12:00 To edit a podcast, you need software such as Audacity, Amadeus Pro, Adobe Audition (for audio) or iMovie, Sony Vegas Pro or Final Cut (for video), among many others.
13:40 Content drives your podcast; start with an editorial plan.
15:09 Consider a limited series of podcasts to take the pressure off.
16:45 Podcast measurement: feedback from employees; download and subscription statistics; measuring against the goals you set for the podcast.
19:50 Pitfalls: learning curve, pushback from the IT department, security. Some organizations host externally.
21:45 Where to learn more: Listen to different podcasts, including For Immediate Release: The Hobson and Holtz Report, Inside PR, and podcasts related to your personal interests. Read such books as Podcasting for Dummies and How to do Everything with Podcasting. Visit Social Media University - Global.
23:55 Ideas for internal podcasts: peers interviewing peers; leadership podcasts; sales meeting and conference content; training and learning; news.
25:17 Editing is important with video too. To learn more about video podcasting, read Get Seen by Steve Garfield.
26:10 You still need good sound with video!
27:10 Does your audience like to listen or watch?
28:00 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Blubrry.com.
Other helpful links:
- Trafcom News Podcast 53: Podcasting inside the organization (2007)
- Trafcom News Podcast 55: Audio is not the poor cousin of video, with Donna Papacosta and Victoria Fenner
- Trafcom News Podcast 78: An interview with Robin Maiden
- Trafcom News Podcast 85: Internal podcasting at Hawaiian Airlines – an interview with Paul Barton
- Trafcom News Podcast 46: How to make the most of the voice you have: Voiceover tips from Joe Cipriano
- Article on how to create a secure channel for internal podcasting
- The Podcaster’s Checklist
- Podcasting inside the corporation: based on an article by Donna Papacosta for the Journal of Employee Communication Management
- PodcastYourConference.com, a site dedicated to conference podcasting
Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.