Trafcom News Podcast 91: Social media and product marketing: A chat with April Dunford

 

In this 15-minute podcast, you’ll hear noted product marketing specialist April Dunford talk about social media and product marketing. The interview took place at ProductCamp Toronto in October 2009.

You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via the Blubrry player on the right side of the Trafcom News Podcast home page.

Here are the show notes:
Comment line: 212-624-0209

00:01 Intro and welcome
00:55 About ProductCamp Toronto
01:22 About  April Dunford
01:52 Interview with April begins
02:28 What’s great about ProductCamp Toronto: facilitated discussions.
03:28 In her session, April shared stories of product management within IBM and Nortel and other organizations.
04:00 Steps to using social media in product marketing; start with monitoring and listening (from Google Alerts to Radian6).
05:30 Next step is putting your toe in the water with broadcasting (one-way communications).
05:51 Now you’re ready to interact and engage, have conversations.
06:15 April’s pet peeve: People on Twitter who don’t converse and who follow you before they’ve even said anything.
07:00 Who should blog about products? Product people or PR people? April’s view on this.
09:55 Strong, effective collaboration between PR and product people would be communication utopia (is that URL taken?).
11:15 Toronto has lots of events, but ProductCamp is the only place for product marketers to confer like this.
12:29 Donna’s comments on the IABC Employee Communication conference in Toronto in October. See the blog post.
14:00 IABC world conference coming to Toronto in June 2010
14:29 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog.

Look for the Trafcom News Podcast on Blubrry.com.
Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

Photo of April Dunford by Calum Tsang. For more of Calum’s photos from the event go to Flickr.

Comments

[April Dunford]

Hi Donna,
Thanks so much for posting this and making me sound good! It was great chatting with you at ProductCamp!
April

[Donna Papacosta]

You're very welcome, April. I really enjoyed chatting with you. Oh, by the way: You don't need any help to sound good!

[Gerry Fraiberg]

Hi Donna,

I enjoyed your chat with April Dunford. Bright, warm and informative are descriptive words that come to mind. As a former broadcast journalist I feel qualified to say your production values are excellent. Good, thoughtful questions and comments keep the dialogue going.

[twitter.com/AJDonovan]

Hey Donna - loved your chat with April. I thoroughly enjoyed her sharing of "real-life" experiences and the advice coming from someone who has been there, done that. Looking forward to hearing more from your visit to ProductCamp Toronto. Cheers,

Andy

[Donna Papacosta]

Thanks so much for listening and commenting, Andy. April is terrific!
I recorded at least a half dozen podcasts, which should soon be posted on the Podcamp Toronto site itself.

[Emily]

I work as a U of T student- intern at an ad agency in Toronto. I find they are losing ground, not only because advertising is a futile industry, but because they do not participate in any interactive or social media ventures.

I found this podcast extremely informative and I hope that I can use some of the information to back up my social media pitch!

Thanks a bunch!

[Donna Papacosta]

Good luck! And thanks so much for taking the time to comment.

[Angy]

I think that social media is crucial in product marketing, especially when we are talking about start-ups, could you recommend me some literature on this subject?