In this 16-minute podcast, you’ll hear a short commentary about the recent IABC world conference in San Francisco, and an interview with Paul Barton ABC, director of internal communication at Hawaiian Airlines, about their new employee podcast.
You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen via the Blubrry player on the right side of the Trafcom News Podcast home page.
Here are the show notes:
Comment line: 212-624-0209
00:01 Intro and welcome
01:15 A few words about the IABC world conference in San Francisco, California, including the FIR dinner, starring Lee Hopkins. Read the blog post about it.
02:47 The interview with Paul Barton, director of internal communication at Hawaiian Airlines
03:22 The audio podcast as a communications tactic
04:12 Getting to a hard-to-reach audience of pilots and flight attendants
05:27 Hawaiian is a rare airline in growth mode
06:00 Employees received iPods as a thank-you gift from the airline; these were preloaded with content
06:16 How the podcast is positioned internally
08:10 Feedback from employees is positive so far; people prefer to listen rather than read
08:30 Minimal investment to start podcasting; cost is easy to justify
09:00 If only 10 people listen and are moved, it’s worth it, according to Paul Barton
09:30 New ways to measure success
10:29 Comments from Sridhar Sathya, Sam Deeks at Mukaumedia, Martin at Bars & Tone, Valente Espinosa at Odaiba Net
014:52 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog
Article on podcasting inside the corporation, based on a piece written for the Journal of Employee Communication Management.
Podcast on podcasting inside the corporation (Trafcom News Podcast #53).