We may measure the success of our podcasts in different ways - audience numbers, influence, even sales - but certain tactics will help to ensure a healthy show: picking a niche, getting the right gear, being consistent, preparing, and having fun. In this 17-minute show, with a little help from some of my friends at Podcamp Toronto, I discuss these five tips.
Please listen and let me know what you think! You can download the show right here or subscribe through iTunes. You can also listen on the Trafcom News Podcast blog by clicking on the player on the right part of the screen.
Here are the show notes:
Comment line: 212-624-0209
00:01 Intro and welcome
00:55 How this show came about: inspiration from Podcamp Toronto; about Podcamp Toronto and the wiki where you can find lots of social media and podcasting goodness
02:20 Shoutouts and thanks to Podcamp Toronto organizers:
Connie Crosby, Dave Fleet, Eden Spodek, Jay Moonah, Rob Lee, Sean McGaughey, Tommy Vallier
03:10 How do you define podcasting success?
04:45 Tip #1: Pick a niche; examples of Inside PR and For Immediate Release: The Hobson and Holtz Report
05:50 Tip #2: Get the gear; advice from Victoria Fenner about external mics
07:34 Martin Waxman and Dave Jones of Inside PR on proper gear, planning, consistency
09:04 Tip #3: Be consistent; example of Shel Holtz and Neville Hobson and their consistency of publishing FIR on Mondays and Thursdays
12:29 Tip #4: Prepare; advice from Connie Crosby of Community Divas
13:54 Tip #5: Have fun while enhancing your brand; wisdom from Bob Goyetche of CanadaPodcasts.ca
15:35 Recap of five tips
15:55 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com.
Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network