Trafcom News Podcast 76: Are you data driven? An interview with Katie Paine

Katie Paine, the Queen of PR Measurement, was in Toronto recently for a Third Tuesday meetup and the Roundtable on Social Media Measurement. I was fortunate to get a quick interview with Katie, in which she touched on the value of measurement and how it's often misunderstood in the business world.

Please listen to this 18-minute podcast and let me know what you think! You can download the show right here or subscribe through iTunes. You can also listen by clicking on the player on the right part of the screen.

Here are the show notes:
Comment line: 212-624-0209

00:01 Intro and welcome; about Katie Paine of KD Paine and Partners
02:10 The difference between monitoring and measuring
04:05 Katie's advice to companies: Stop doing stupid things
04:55 PR and social media have to stand up and be counted
05:50 Students asked Katie why they're not studying measurement in school
08:44 Silos within organizations can be an obstacle
11:09 Problem with jumping in with no data; ROI is difficult to measure when the I is free
12:48 Webinars are effective and measurable
15:39 End of interview
16:00 Some ideas for future editions of Trafcom News: Podcasting in the Real World
16:40 Comment from David Wolf
For more information on the Roundtable on Social Media Measurement, read Joe Thornley's ProPr blog. The other speakers at Third Tuesday Toronto in May were Marshall Sponder of the Web Analytics Association and Marcel Lebrun of Radian6.
17:20 Where to send comments: email to Donna AT Trafcom DOT com, call the comment line at 212-624-0209 or post a message to the Trafcom News Podcast blog.
Look for the Trafcom News Podcast on Blubrry.com.
Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network.