Show #53: Podcasting inside the corporation

In this 21-minute podcast, you can learn how organizations are using podcasts to share information, increase employee engagement and reduce costs.

You can download the show right here or subscribe through iTunes.

Here are the show notes:
00:01 Intro and welcome
00:55 Today’s topic is based on my article about internal podcasts published in the March/April issue of the Journal of Employee Communications Management
01:45 Internal podcasting can be a smart way for a corporation to start podcasting, before venturing into an external ‘cast.
02:25 Internal podcasting at Sedgwick Claims Management (first heard about them on For Immediate Release: The Hobson and Holtz Report)
03:45 Internal podcasting at ALTANA Pharma (Nycomed)
05:55 Podcasts are cost-effective
06:33 Replacing some conference calls with podcasts
07:45 How organizations measure success of their podcasts
08:30 Advice before starting your internal podcast
09:45 Not ready to commit to a podcast? Start with a series.
10:30 Short list of internal podcast applications: peers interviewing peers; leadership communications and interviews; education and training; conference podcasts; visit my new microsite PodcastYourConference.com.
13:00 Please share your internal podcasting case study with me
13:33 Comment from Corey Taratuta of the Irish Fireside Podcast
15:48 Comment from Luke Armour of the Observations of Public Relations blog
17:55 Comment from Ron Hartman
18:50 Where to send comments: email to trafcom AT gmail.com, call the comment line at 206-338-4200 or post a message to the Trafcom News Podcast blog
19:08 Promo of the new Foreword Thinking Podcast from Mitch Joel of Twist Image
Look for the Trafcom News Podcast on Blubrry.com
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network

Comments

[Scott Monty]

Great show, Donna! I recently did a blog entry about the difference between internal and external blogs, and I used podcasting as an example of an effective employee communication tool. Clearly, you've gone much more in depth, as always.

[Donna Papacosta]

Thanks for the kind comment, Scott!

[J.D.]

Donna,

Thanks for mentioning our internal podcast on the show! I am glad to see you promoting internal podcasting.

[Donna Papacosta]

Jonathan - you guys were early adopters, that's for sure. Thanks for sharing your thoughts with me in the interview for the article and subsequent podcast!