Trafcom News Podcast

Show #51: Producing a powerful podcast promo

In this 13-minute podcast, I play some podcast promos for you and share tips on creating an effective promo for your own show.

You can download the show right here or subscribe through iTunes.

Here are the show notes:
00:01 Intro and welcome
01:10 Promo from CC Chapman at Managing the Gray
01:50 Parody-type promo from John Wall at The M Show
03:20 Promo from Lee Hopkins of Better Communications Results
04:10 Promo from Terry Fallis and Dave Jones of Inside PR customized to be played on For Immediate Release: The Hobson and Holtz Report
07:35 Promo for Terry Fallis’s Best Laid Plans podcast of his novel
09:32 Tips: keep it short; script your promo and polish it; use your podcast music; include your URL
10:20 Send your promo to your podcasting networks and colleagues
11:28 Where to send comments: email to trafcom AT gmail.com, call the comment line at 206-338-4200 or post a message to the Trafcom News Podcast blog
12:12 Comment from Bryan Person of the NewComm Road Podcast
12:37 Podcamp Toronto is this weekend, February 24-25

Look for the Trafcom News Podcast on Blubrry.com
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network

Show #50: Should you be podcasting your conference?

This 14-minute podcast explains why it’s a good idea to podcast your conference proceedings, and shares tips for getting it right.

You can download the show right here or subscribe through iTunes.

Here are the show notes:
00:01 Intro and welcome
00:55 Trafcom News Podcast returns to a bi-weekly schedule
01:14 Next time: more on podcast promotion
01:25 Why podcasting your conference can be an effective way to communicate your message
01:45 Pre-conference podcasts can generate buzz
02:29 Podcasts during the conference are an added value for attendees and may draw people who have not attended before
03:15 Post-conference reviews can be used to promote your next conference
03:54 Tip: Add an intro and outro or call to action
05:00 Tip: Edit for brevity; eliminate most ums, ahs an other verbal tics
05:42 Tip: Make a feed available; you can restrict the feed if you wish by adding a password; thanks to Dan York for explaining this; visit Dan’s Disruptive Conversations blog and his Blue Box podcast
07:03 Bonus: your employees may want to listen to the podcasts too
07:43 Shoutout from Paull Young of the Young PR blog and Forward Podcast
08:57 Comment from Cameron Weckerley of the Road Show Podcast
10:15 Comment from Ricardo Sá Reston of the Miscelânea Vanguardiosa Podcast
10:55 Consider producing a Feedburner podcast to promote your show
11:33 Comment from Corey Taratuta of The Irish Fireside Podcast
13:24 Come to Podcamp Toronto February 24-25
Where to send comments: email to trafcom AT gmail.com, call the comment line at 206-338-4200 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network

:::UPDATE: For more information about podcasting your conference, please visit PodcastYourConference.com.