Show #44: How much are client relationships like… relationships

How much are client relationships like… relationships? Plus, insights from a small-business podcaster who’s getting 14,000 downloads a month!

In this 17-minute podcast, I compare the relationships we have with clients (whether internal or external) to the relationships we have with our significant others. Then you’ll hear from Heather Gorringe of Wiggly Wigglers, who shares a little rant on small-business podcasting.

You can download the show right here or subscribe through iTunes.

Here are the show notes:
00:01 Intro and welcome
01:00 Why I’m comparing client relationships to significant-other relationships
01:50 Infatuation doesn’t last; invest for the long term
02:20 Be honest, not blunt
02:50 Don’t sweat the small stuff
03:30 Don’t take your client for granted
04:10 When you’re upset, shut up
04:40 When it’s over, don’t burn your bridges
05:05 Comment from Heather Gorringe of Wiggly Wigglers about the success she has experienced with podcasting for her small business
07:23 Comment from Dave Williams of vLinkLive, who shares his own thoughts about the power of podcasting for small and medium businesses
09:37 Lee Hopkins weighs in with his views on podcasting turning the corner (subject of Trafcom News 43) and the interview with Paull Young (Trafcom News 42)
12:30 Bryan Person comments on Trafcom News 42 and 43
14:46 I recommend the social media white paper by Lee Hopkins and Trevor Cook and Bryan Person’s New Comm Road podcast, particularly the episodes where he explains RSS and how to search for mentions of yourself and your company online (ego surfing)
15:39 Where to send comments: email to trafcom AT gmail.com, call the NEW comment line at 206-338-4200 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network