Show #40: Making finance exciting through podcasts: An interview with Michael Seaton of Scotiabank

Are you curious to know how one of North America’s leading financial institutions became involved in podcasting, and what they expect to gain from it? Then listen to this interview with Michael Seaton, director of Digital Marketing at Scotiabank in Toronto.

Michael is no stranger to social media. He writes a blog called The Client Side, contributes to other marketing blogs, and is a regular voice on Joseph Jaffe’s Across the Sound podcast.

In this 15-minute podcast, you’ll hear Michael talk about how the idea for the Money Clip podcast came about, how it’s produced, and plans for the future. By the way, I met Michael at the Third Tuesday Toronto meetup last month, where I also chatted with Shel Israel, who will be my guest on the Trafcom News Podcast next week.

You can download the show right here or subscribe through iTunes.

Here are the show notes:
00:01 Intro and welcome
00:50 Introducing Michel Seaton, director of Digital Marketing at Scotiabank
02:15 How the Money Clip came about; modeled on The Vault, an e-newsletter from Scotiabank offering neutral advice
03:45 Worked with Twist Image to produce the podcast; recorded in a studio
04:50 Topics to be covered: mutual funds (in three parts), home ownership, economics of everyday life
07:25 Will rely on experts within the bank and outside resources
08:25 Sometimes content is left on the cutting room floor when the e-newsletter is produced; the podcast is a natural outlet for that information
08:50 How the Money Clip will be promoted
09:37 In the future, the Money Clip will be packaged with other content; Michael can’t talk about this yet!
10:41 Scotiabank is Canada’s most international bank; listeners may be around the world; multilingual podcasts in the future?
11:03 The podcast was not a hard sell within the bank
12:10 As for internal podcasts at Scotiabank, Michael hopes to educate employee communications people regarding the benefits of podcasting
13:22 My peek behind the curtain at For Immediate Release: The Hobson and Holtz Report as co-host for show #177 last week
14:20 I need your help; please contact me if you are involved in employee podcasting
14:33 Where to send comments: email to trafcom AT gmail.com, call the NEW comment line at 206-338-4200 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network

Comments

[Michael Seaton]

Donna,
Thanks for the opportunity to discuss The Money Clip on Trafcom News with you. It was great chatting with you about the launch on your "Big 4 - 0" edition!

Michael

[Donna Papacosta]

Thank YOU, Michael. I really enjoyed our chat. I wish you all the best with the Money Clip.

Hey, I had't thought in terms of the BIG FOUR-OH. Does this mean my podcast is now middle aged? I guess it will have to go out and buy a convertible. ;-)