Trafcom News Podcast

Show #42: The wisest young man I know, Paull Young

Listen to an interview with Paull Young of Australia, a recent grad who has made a name for himself in the world of online PR as a blogger and podcaster. In this 25-minute podcast, Paull and I talk about how he has learned so much about online media and networking in such a short time. He offers sage advice to communicators of any age.

You can download the show right here or subscribe through iTunes.

Here are the show notes:
00:01 Intro and welcome
00:50 About Paull Young, author of the Young PR blog, contributor to the Forward blog and podcast and instigator, with Trevor Cook, of the anti-astroturfing campaign.
22:10 Where to send comments: email to trafcom AT gmail.com, call the NEW comment line at 206-338-4200 or post a message to the Trafcom News Podcast blog.
22:40 Comment from Dave Williams on the value of social media to small- and mid-sized businesses.

Look for the Trafcom News Podcast on Blubrry.com.

Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network.

Show #41: A naked conversation with Shel Israel

Listen to Shel Israel, author of Naked Conversations, as he embarks on a global research tour for his new book, tentatively titled Global Neighborhoods. In this 27-minute podcast, Shel and I talk about b5media, Google’s acquisition of YouTube, the effect of social media on society, and Canadian winters.

You can download the show right here or subscribe through iTunes.

Here are the show notes:
00:01 Intro and welcome
00:45 Introducing Shel Israel, author (with Robert Scoble) of Naked Conversations, a highly regarded book about blogs and how they are changing the way businesses talk with customers
02:55 Shel’s excitement over what’s happening at b5media and what Jeremy Wright (author of Blog Marketing) is doing
03:50 Role of VC Rick Segal in b5media
05:05 Shel and Rick’s world tour
05:44 How Shel will conduct research for Global Neighborhoods; friends strewn around the world because of social media; global society is restructuring itself
07:55 Communities gaining all the power; society moving away from large organizations
08:30 We are at a flex point in history; world will be very different
09:00 The revised itinerary; the world is larger than Shel thought
10:42 Who needs winter?
11:45 Shel’s exploration of Estonia; similarities between Estonia and Ireland
14:50 Shel will blog the new book, as he did with Naked Conversations; blogosphere makes the content better
16:40 Shel wouldn’t write a book without involving the blogosphere
19:40 Looking back 20 years from now, Google acquisition of YouTube will be a watershed; New York Times doesn’t understand what social media really means
20:30 Why newspapers are suffering
21:10 Advertisers are moving online because that’s where their customers are
21:29 We’re in the beginning of a 20-year transition where society will be as different as it was before and after TV
22:32 It would be a shame if change didn’t disrupt our everyday lives
22:55 The publication process for the book
25:30 Where to send comments: email to trafcom AT gmail.com, call the NEW comment line at 206-338-4200 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network

Show #40: Making finance exciting through podcasts: An interview with Michael Seaton of Scotiabank

Are you curious to know how one of North America’s leading financial institutions became involved in podcasting, and what they expect to gain from it? Then listen to this interview with Michael Seaton, director of Digital Marketing at Scotiabank in Toronto.

Michael is no stranger to social media. He writes a blog called The Client Side, contributes to other marketing blogs, and is a regular voice on Joseph Jaffe’s Across the Sound podcast.

In this 15-minute podcast, you’ll hear Michael talk about how the idea for the Money Clip podcast came about, how it’s produced, and plans for the future. By the way, I met Michael at the Third Tuesday Toronto meetup last month, where I also chatted with Shel Israel, who will be my guest on the Trafcom News Podcast next week.

You can download the show right here or subscribe through iTunes.

Here are the show notes:
00:01 Intro and welcome
00:50 Introducing Michel Seaton, director of Digital Marketing at Scotiabank
02:15 How the Money Clip came about; modeled on The Vault, an e-newsletter from Scotiabank offering neutral advice
03:45 Worked with Twist Image to produce the podcast; recorded in a studio
04:50 Topics to be covered: mutual funds (in three parts), home ownership, economics of everyday life
07:25 Will rely on experts within the bank and outside resources
08:25 Sometimes content is left on the cutting room floor when the e-newsletter is produced; the podcast is a natural outlet for that information
08:50 How the Money Clip will be promoted
09:37 In the future, the Money Clip will be packaged with other content; Michael can’t talk about this yet!
10:41 Scotiabank is Canada’s most international bank; listeners may be around the world; multilingual podcasts in the future?
11:03 The podcast was not a hard sell within the bank
12:10 As for internal podcasts at Scotiabank, Michael hopes to educate employee communications people regarding the benefits of podcasting
13:22 My peek behind the curtain at For Immediate Release: The Hobson and Holtz Report as co-host for show #177 last week
14:20 I need your help; please contact me if you are involved in employee podcasting
14:33 Where to send comments: email to trafcom AT gmail.com, call the NEW comment line at 206-338-4200 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network

Show #39: Podcast production pet peeves with special guest Sallie Goetsch

Whether you’re a podcast producer or a podcast listener, you’ll enjoy this conversation with podcasting expert Sallie Goetsch. We discuss our podcast production pet peeves, which interfere with our ability to enjoy certain shows. Our gripes include missing ID3 tags, unmixed tracks, gratuitous sound effects and more.

You can download this 17-minute, 7MB show right here or subscribe through iTunes.

Here are the show notes:
00:01 Welcome; the Trafcom News Podcast is for people who want to communicate better in person, in print or online
01:30 Introducing Sallie Goetsch, an Author-izer who turns consultants into authors; publisher of the FileSlinger blog and the FileSlinger Backup blog; and co-founder, with Lee Hopkins, of the Podcast Asylum.
04:42 Pet peeve #1: Missing or inaccurate ID3 tags. Who are you and what’s the name of your show?
06:02 Content is indeed king, but poor production values can interfere with the listener’s enjoyment
06:45 Pet peeve #2: Unmixed audio tracks, which leads to podcast stereosis
08:10 Pet peeve #3: Gratuitous or too-loud sound effects
09:23 Pet peeve #4: Music overdose and self-indulgent intros
10:45 Pet peeve #5: Ted Baxter-itis, where the podcaster likes his own voice a little too much
11:23 Pet peeve #6: Too many ads, which are particularly jarring to the non-TV-watching Sallie
12:30 Pet peeve #7: Too much background noise or static
13:55 Pet peeve #8: Daffy Duck Syndrome; is this caused by poor audio quality or non-standard sampling rates?
15:55 Sallie spoke at the Podcast and Portable Media and Podcast Expo in California
16:25 Where to send comments: email to trafcom AT gmail.com, call 646-403-8020 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network

::UPDATE Yes, I see the exquisite irony in the mixing problem in parts of this show. I am trying to resolve it. Sallie, we should tell people this is deliberate!
::UPDATE 2 Problem solved. I've uploaded a new file sans mixing snafus. Apologies to those who may have experienced podcast stereosis listening to the earlier version!