Show #37: Tips for developing content for podcasts, newsletters and other projects

If we agree that content is king, how do we develop that content? In this 14-minute podcast, you’ll hear tips for creating content that people will want to listen to or read.

You can download the show right here or subscribe through iTunes.

Here are the show notes:
00:01 Intro and welcome
00:55 Where do you get content that people want to read or listen to? How can you keep your audience engaged?
01:25 Know your audience
02:11 What’s your goal?
02:33 Be interesting
03:00 Be concise
04:01 Be relevant, as Jeff Caylor says
04:45 Get out there
06:35 Ask your audience
06:52 Don’t be afraid to kill an idea
07:27 Recap
07:45 Listen to Shel Holtz’s rant on employee communications on For Immediate Release #171, minute 27
08:39 Donna’s own rant on photography in employee communications
09:25 Good things happening in employee communications: a senior leader who walks the talk
10:30 Listen to my June interview with Steve Crescenzo on the power of print in employee communications
10:44 Comments from Mark Blevis, Judy Gombita and Paull Young
13:11 Where to send comments: email to trafcom AT gmail.com, call 646-403-8020 or post a message to the Trafcom News Podcast blog
Look for the Trafcom News Podcast on Blubrry.com
Theme music is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from the Podsafe Music Network