Trafcom News Podcast

Show #29: Positive and unanticipated consequences of networking

Last in a series of pre-IABC International Conference podcasts

In this 19-minute podcast, I talk to Ned Lundquist, who’ll be speaking at the IABC International Conference in Vancouver, about the unanticipated and positive benefits that can grow out of connecting with other human beings.

Ned is communications director at the Center for Security Strategies and Operations, Systems Engineering Group, at the Anteon Corporation in Washington DC. He has more than 20 years of communications experience in the military as well as corporations, and is an accredited, award-winning business communicator.

Here are the shownotes:
00:01 Intro and welcome
01:00 About Ned Lundquist
02:10 Not all networking benefits are measurable; need to take a strategic approach but keep in mind that good things happen when you don’t always expect them
03:03 Example of looking up a scientist in the IABC World Book
04:35 IABC brings people together; sometimes you don’t know where something will lead
05:13 Make connections, not only the ones that lead to jobs; empathy between people causes good things to happen
05:50 Connect to other human beings to make your life more meaningful
07:00 Ned believes there is a 72-hour window of opportunity when networking
08:08 If you’re not out there, connections evaporate over time
08:28 Networking tips for people going to conferences
09:02 Ned’s advice: If you are not an IABC member when you go to the conference, join
11:28 Family example of networking; reaching out to a medical professional
13:07 You never know what will happen after seeds are planted
13:55 Ned’s Job of the Week List: subscribe by sending a blank email to jotw-subscribe@topica.com
14:20 Personal consequence to Ned of running Job of the Week; connecting to communicators all over the world; selfish altruism
15:10 Donna’s personal story regarding unanticipated benefits; getting a business lead at a mothers’ picnic
16:35 Comments on previous show, Much Ado About Podcasting
16:48 Dave Traynor comments
17:15 Dave Traynor and I met up at the meshconference this week in Toronto
17:28 Judy Gombita of the Certified General Accountants of Ontario comments on social media and associations’ continuing-education programs; Judy’s comments and discussion of Thom Lowther’s report on the Trafcom News blog
18:30 Where to send comments; outro

Show #28: Special edition - presentation to IABC AIP on podcasting

This special edition of the Trafcom News Podcast is based on a presentation to the Alliance of Independent Practitioners of the Toronto chapter of the IABC. On May 4, 2006, as part of a panel on "Harnessing new methods of online communication," I spoke about what independent communicators need to know about podcasting (following an excellent talk by Jay Goldman of Radiant Core on wikis, blogs and RSS). This entire podcast is 16 minutes, and the IABC presentation comprises about 10 minutes. Download the MP3 file of the podcast here. You can download my handout here.

Here are the shownotes:
00:01 Intro and welcome
01:40 Podcasting defined; you don't need an iPod
02:00 Review of podcasts for external communications/marketing, training, investor relations, internal communications, fundraising
03:20 Example: Interview with Audrey Reed-Granger about the Whirlpool American Family podcast (external)
04:55 Example: Interview with Kathleen Gilroy of the Otter Group about using podcasts for large-scale training programs; replacing the big black binder
07:00 Example: IBM and the Future of... podcasts from IBM's Investor Relations Department
07:30 Example of audio for fundraising; the YMCA of Oakville's Give Kids the Chance campaign (Click on "Hear our stories")
08:53 Example of internal podcasts replacing old-fashioned cassette tapes; ALTANA Pharma's podcasts for field reps
10:00 Podcasts about PR, marketing, communications (see handout for links)
10:17 Shownotes help listeners navigate podcasts
10:30 Don't worry about your job; new media don't replace old media
11:04 You don't need to be an audio geek to podcast
11:16 Gear you need for podcasting - a quick overview
12:18 IABC International Conference official and unofficial podcasts
12:35 Example of pre-conference podcast: Clip from my interview with Mitch Joel of Twist Image
13:27 Organizations increasingly producing podcasts before and during events
13:47 Wrap-up of presentation; podcasting is fun, doesn't require large investment
14:28 For Immediate Release: The Hobson and Holtz Report is a great resource for communicators; listen
to Shel and Neville's interview with Dave Bradfield of iStudio about the ALTANA Pharma podcast project
15:00 Comments on last week's show; Bill Belew of PanAsia Biz
15:43 Where to send comments; outro

Show #27: Career Intensity

I was delighted to interview David V. Lorenzo, author of the new book, Career Intensity, for this 21-minute podcast. If you're a communicator – or anyone who cares about career success, you'll want to hear what Dave has to say!

Dave is a thought leader with The Gallup Organization in the areas of human capital maximization, communications strategy and individual development and achievement. Dave's book, subtitled "Business Strategy for Workplace Warriors and Entrepreneurs," offers up tips on communicating with your boss, thinking like an entrepreneur, taking charge of your career and much more. Here are the shownotes:
00:01 Intro and welcome
01:05 About Dave Lorenzo
01:30 We all have to take charge of our careers
02:30 Strategy and creativity of communications people is critical to the organization's success
02:50 What Dave says to communicators who complain they are not "at the table"<
04:25 Communications people should seize opportunities to boost the company's brand
05:00 Communications people need to see themselves as trusted advisors to management; be proactive<
07:00 You really are better than you think you are; make sure everyone knows what you have to offer
08:00 Dave answers the question: "What if you are uncomfortable with 'blowing your own horn'"?
12:00 How to be a master persuader
14:44 The value of reciprocity
16:48 People are people; if we are treated the way we want to be be treated, the business world could be different
17:22 We are influenced by people on reality TV who portray business leaders as ruthless; you don't have to be a jerk
18:45 About the book launch on May 17
19:54 Comment from Anna Farmery
20:44 Where to send comments; outro

Links mentioned:
Career Intensity Web site
Career Intensity blog
Anna Farmery