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Show #16: Writing for podcasts; podcasts for the non-profit sector; why people don't read – and more

This 16-minute podcast covers a variety of communications topics of interest to those involved in corporate communications and marketing.
Here are the shownotes:
00:01 Intro and welcome
01:20 Writing for podcasts
05:07 Podcasts in the non-profit sector
06:05 Why people don't read; tips for writers
09:42 The lost art of the thank you (thanks to Dave Howlett)
12:37 Comments from listeners (Judy Gombita, Dan Karleen)

Links mentioned:
Podcast by Lee Hopkins (Why people don't listen at work)
Dave Howlett
Halton-Peel Communications Association
Certified General Accountants of Ontario (Judy Gombita)
Stanford University podcasts
MIT Open Courseware podcasts
Podcasts@Peterson's (Dan Karleen)
News release on CSI Voice of Reason

Show#15: An Interview with Dan Karleen of Thomson Peterson's

In this 20-minute podcast, I interview Dan Karleen of Thomson Peterson's about how colleges and universities are using social media. We discuss how blogs, podcasts and RSS often grow from grassroots efforts at schools, but how their use is not limited to technical areas of education. Dan also talks about the work Thomson Peterson's is doing to build a network of knowledge about the use of social media in the academic world.

Here are the shownotes:
00:01 Intro and welcome; change in Trafcom News podcast schedule; admiration for Neville Hobson and Shel Holtz and their twice-weekly For Immediate Release podcast
01:40 Introduction of Dan Karleen, Director of Online Product Development at Thomson Peterson's; his role there
03:08 Syndicate Blog for Higher Education launched last summer; shows how schools are using new media
04:30 Academic podcasts don't attract only IT people
05:00 Are academics more willing than corporate types to get their hands dirty with technology?
07:05 Creative uses of new media: psychology prof at University of Connecticut using podcasts to deliver lectures and for after-class discussions
08:15 Do students skip classes to catch lectures on iTunes later? Jean-Claude Bradley at Drexel University is actively monitoring this kind of behaviour
10:30 Surprisingly, podcasts aren't being used very much in distance education, in Dan's opinion
11:15 Are grassroots or committees launching podcasts? The value of institutional endorsement
12:45 What does Dan foresee in 2006? Reports from professors and institutions on their experiences with podcasts; evaluations of podcasts as they move into the second generation; a lot more adoption as professors get used to technology
14:00 How will students' familiarity with new media affect the workplace in a few years?
15:30 Thomson Peterson's plans for 2006: continue Podcast@Peterson's series for college-bound students; launch new podcast series; develop college and university feed directory; now supporting OPML
17:00 Thanks to Dan
17:10 Corporate communicators can learn from schools; need to keep finger on pulse of technology
18:00 Comments from last show: Bryan Person of AboutTown Sports on Blendedu blog
19:00 Where to send comments and find shownotes
19:40 Outro

Links mentioned
Syndicate Blog for Higher Education
Carleton University's videocasts
Purdue University podcasts
Podcasts@Peterson's
College and University Feed Directory
Bryan Person
Blended Edu blog

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