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    « December 2005 | Main | February 2006 »

    Show #16: Writing for podcasts; podcasts for the non-profit sector; why people don't read – and more

    This 16-minute podcast covers a variety of communications topics of interest to those involved in corporate communications and marketing.
    Here are the shownotes:
    00:01 Intro and welcome
    01:20 Writing for podcasts
    05:07 Podcasts in the non-profit sector
    06:05 Why people don't read; tips for writers
    09:42 The lost art of the thank you (thanks to Dave Howlett)
    12:37 Comments from listeners (Judy Gombita, Dan Karleen)

    Links mentioned:
    Podcast by Lee Hopkins (Why people don't listen at work)
    Dave Howlett
    Halton-Peel Communications Association
    Certified General Accountants of Ontario (Judy Gombita)
    Stanford University podcasts
    MIT Open Courseware podcasts
    Podcasts@Peterson's (Dan Karleen)
    News release on CSI Voice of Reason

    Show#15: An Interview with Dan Karleen of Thomson Peterson's

    In this 20-minute podcast, I interview Dan Karleen of Thomson Peterson's about how colleges and universities are using social media. We discuss how blogs, podcasts and RSS often grow from grassroots efforts at schools, but how their use is not limited to technical areas of education. Dan also talks about the work Thomson Peterson's is doing to build a network of knowledge about the use of social media in the academic world.

    Here are the shownotes:
    00:01 Intro and welcome; change in Trafcom News podcast schedule; admiration for Neville Hobson and Shel Holtz and their twice-weekly For Immediate Release podcast
    01:40 Introduction of Dan Karleen, Director of Online Product Development at Thomson Peterson's; his role there
    03:08 Syndicate Blog for Higher Education launched last summer; shows how schools are using new media
    04:30 Academic podcasts don't attract only IT people
    05:00 Are academics more willing than corporate types to get their hands dirty with technology?
    07:05 Creative uses of new media: psychology prof at University of Connecticut using podcasts to deliver lectures and for after-class discussions
    08:15 Do students skip classes to catch lectures on iTunes later? Jean-Claude Bradley at Drexel University is actively monitoring this kind of behaviour
    10:30 Surprisingly, podcasts aren't being used very much in distance education, in Dan's opinion
    11:15 Are grassroots or committees launching podcasts? The value of institutional endorsement
    12:45 What does Dan foresee in 2006? Reports from professors and institutions on their experiences with podcasts; evaluations of podcasts as they move into the second generation; a lot more adoption as professors get used to technology
    14:00 How will students' familiarity with new media affect the workplace in a few years?
    15:30 Thomson Peterson's plans for 2006: continue Podcast@Peterson's series for college-bound students; launch new podcast series; develop college and university feed directory; now supporting OPML
    17:00 Thanks to Dan
    17:10 Corporate communicators can learn from schools; need to keep finger on pulse of technology
    18:00 Comments from last show: Bryan Person of AboutTown Sports on Blendedu blog
    19:00 Where to send comments and find shownotes
    19:40 Outro

    Links mentioned
    Syndicate Blog for Higher Education
    Carleton University's videocasts
    Purdue University podcasts
    Podcasts@Peterson's
    College and University Feed Directory
    Bryan Person
    Blended Edu blog