Show #7, Oct. 24, 2005 - Is podcasting a fad? Is podcasting good for your health?

In this show, we discuss the "fad" question posed in an article in Publish.com. We also look at some health-related podcasts and offer suggestions on how medical experts can use podcasts to reach their audiences. Here are the details of this podcast, which is just under 13 minutes:
00:01 Intro and welcome
01:36 The fad question, prompted by an article by Sean Carton in Publish.com
02:24 Does it meet a need? Who's going to maintain it?
05:10 Does it match your overall strategy?
05:30 Do you have resources to maintain it?
06:20 Can your customers or visitors handle the technical demands?
09:10 Medical podcasts are popping up
09:30 Credibility of health information on the Internet and in podcasts
10:15 Don't let the snake-oil salesmen reach your audience before you do
10:55 Opportunities for healthcare experts
11:00 Both organizations and individuals are doing health podcasts
(examples of the MS Podcast, Sara Walters and La Leche League)
11:50 Where to send comments
12:23 Outro

Links mentioned in the show:

"Beware the Fads of the Future" in Publish.com
Vitality Radio
The Multiple Sclerosis Podcast
Sara Walters podcast on breastfeeding
La Leche League podcasts