In today's show (MP3, 7 MB, 15:29), Donna interviews Wendy Marlow
of The Art of Marketing on "What makes you so special? --
the unique selling proposition, or USP." They discuss looking inward, asking
questions outward, differentiating yourself with products, people, pricing,
service, production methods and more. Links mentioned in the show:
listener comment from Branimir Zlamalik
Halton Peel Communications Association (HPCA)
Wendy Marlow, The Art of Marketing
In today's show (MP3, 4.4 MB, 9:21):
Donna shares tips for creating a podcast on a shoestring
How to record
How to edit
Software/Uploading
Links mentioned in the show:
Lee Hopkins, Bob Salo, Plantronics
Telecom Audio (Voice Port), Edirol, Max Hansen, Amadeus, Audacity, LibSyn, RSS
and XML, Podshow Podsafe Music Network
Recommended reading: Podcasting: The
Do-it-Yourself Guide by Todd Cochrane and Podcasting
Solutions by Michael Geoghegan and Dan Klass
In today's show (MP3, 3.3 MB, 7:50):
Introduction: What do Disney, IBM, Purina and Paris
Hilton have in common?
About this podcast: for people who care about communication
Real-life examples of organizations using podcasts
Podcasting news
Where to send comments
Outro: Music from the Elisabeth Lohninger Quartet
Links mentioned in the show:
Disney, Purina
IBM, Paris
Hilton (Warner Bros.), Guiding Light, Purdue University,
McMaster University
School of Engineering, Apple and Motorola, GM
White Roof Radio, Reverend Tim, Podshow, Podcast Alley, Podshow Podsafe Music Network
Welcome to the home of the Trafcom News Podcast. I'm glad you're here. Each week (and soon, more often than that) you'll find audio content designed for people who care about communicating. And I hope these short and sweet shows pique your interest in podcasting too!
