Katie Paine of KD Paine and Partners, the Queen of PR Measurement, was in Toronto recently for a Third Tuesday meetup and the Roundtable on Social Media Measurement. I was fortunate to get a quick interview with Katie, in which she touched on the value of measurement and how it's often misunderstood in the business world.
You can listen to this 18-minute podcast at the Trafcom News Podcast blog. Please let me know what you think!
If you're a podcaster, please consider the role of show notes as a marketing tool and a service to your audience. As you'll learn by listening to Trafcom News Podcast 74, The secrets of show notes, "Google hates you" if you're a podcaster who doesn't take the time to write show notes.
In this 22-minute podcast, you'll get advice from experienced podcasters: Nicole Simon, Christopher S. Penn, Dave Jones, Wayne MacPhail and Aaron Strout.
And be sure to listen to Chris Penn's secret for getting his show notes picked up in the Google News feed!
Have you been invited as a guest on a podcast or radio show? Before you sit down at the microphone, listen to these tips for giving good audio so that you’ll be invited back. At the same time, you’ll be making the most of the investment of your time. (After all, both you and the host should benefit, right?)
Here’s a preview of the tips:
Please tune in to this 14-minute podcast and let me know what you think! You can download the MP3 file on the Trafcom News Podcast page. You’ll also find detailed shownotes there.
If you work for a nonprofit, you'll be especially interested in this podcast, which is based on a conference call where a group of us talked about communications ideas for nonprofits. The discussion ranges from finding skilled yet inexpensive voice talent, recruiting volunteers, communicating with donors and the public, and the reluctance of some colleagues to adopt new technology.
To keep the discussion going, I've created a wiki to accompany this podcast. If you work in the nonprofit sector and you want to share ideas or resources, please contribute to the wiki (email me for the password). Of course if, you were a participant in the conference call, I really hope you'll add your thoughts to the wiki.
Hop over to the Trafcom News Podcast page to listen to the podcast.
I get questions, many questions. And from these questions come some thoughts about the top five ways you can kill your podcast. (Maybe I’m watching too much CSI?)
You don’t want to ruin your podcast, right? So listen to this 9-minute episode, which serves up five easy pieces of podcasting advice you can use.
Here's a sneak peek behind the crime scene tape... Five ways to kill your podcast:
1. Focus on technology
2. Don’t bother learning to use a microphone
3. Don’t consider your listeners’ needs
4. Email the MP3 file to everyone you know
5. Forget about shownotes
You'll find it right here on the Trafcom News Podcast page, along with show notes.
Can you remember when you first started using email? You were probably delighted to receive a message. But what happened? Soon enough, you felt overwhelmed by the sheer volume of mail. Short of clearing out your inbox and starting from scratch (which is admittedly a very tempting but short-term fix), is there a solution to this dilemma?
In my latest podcast, a less-than-hefty 11 minutes, I describe a few tactics for taking back control of your email. I hope you'll share your own best practices too. You can listen on the Trafcom News Podcast page.
This week I recorded the inaugural podcast for Third Tuesday Toronto, a social media meetup. It features a short interview with Ali deBold, co-founder of ChickAdvisor.com, a successful Web 2.0 venture, as well as brief announcements about Podcamp Toronto and PRin Canada.
You'll find the audio and the show notes at the Trafcom News Podcast blog. It's only 10 minutes, so listen, eh?
A few months ago, I published on my Trafcom News blog the Podcaster's Checklist, handy sheets of tips for any podcaster who needs to get organized around
In this 19-minute podcast, I flesh out a few points from the Podcaster's Checklist and share my plans for a special podcast called Big Ideas, Small Budget. Please spread the word! Go to the Trafcom News Podcast page for the download and show notes.
Has the CEO of your organization considered using audio to communicate with employees? In the latest Trafcom News Podcast, just 23 minutes long, I share some recent experiences producing audio messages for corporate leaders.
Please listen and let me know what you think!
