Trafcom News

Content marketing tips

I feel like the proverbial shoemaker's child. I've been so busy producing podcasts for others that I've neglected my own. Then a technical glitch last night locked me out of my hosting platform. So here, at last, is the latest Trafcom News Podcast. I hope you think it was worth the wait.

In this episode I'm sharing tips for content marketing, along with the slides I used to talk about this recently at HalTech.

Please hop over to the podcast page and have a listen, and let me know what you think.

 

Are you an artisan, guardian, idealist or rational?

 

 

My friend Sue Johnston explains these four communication styles in the 108^th edition of the Trafcom News Podcast.

Hop over to the site to grab the audio file and peek at the show notes. You’ll also find a very helpful illustration from Sue of the styles and how to distinguish one from the other. Which style are you?

 

 

 

What’s all the fuss about content curation?

In edition 107 of the Trafcom News Podcast, we explore what curation is, how individuals and brands can use it, which tools make it easy, and how to get started. Much of the information in this discussion originated with presentations I did this month to the IABC Western Region conference in Whistler, British Columbia, and the IABC/Toronto west end group.

This podcast is just 19 minutes. So have a listen and let me know what you think. Also check out the extensive show notes, which are chock-full of links for you, including a link to the slides I used in Whistler.

Internal storytelling: a conversation with Barb Sawyers

In the latest edition of the Trafcom News Podcast, Barb Sawyers and I talk about storytelling within organizations. Barb is an IABC/Toronto member, writer, and author of Write Like You Talk – Only Better.

Do you ever hear leaders say: "We have no stories to tell in our company"? Or do you work with an organization that fears sharing the real story of a problem solved or a challenge overcome? Do your stories lack a compelling narrative? If you work in employee communications, perhaps you'll pick up some tips as Barb and I share some of the experiences we've had with organizational storytelling over the last 20+ years.

You can listen by clicking over to the Trafcom News Podcast page.

Please let me know what you think!

 

Why storytelling matters in organizations

I've just posted episode 105 of the Trafcom News Podcast, a short discussion of storytelling within organizations, for both internal and external communications. Much of the podcast centres on storytelling at the IABC world conference.

To listen to the podcast, subscribe, or read the show notes, just click through to the Trafcom News Podcast page.

In future episodes, we'll get into the nitty-gritty of HOW to tell stories for maximum impact. Stay tuned!

Storytelling insights from a master: P.W. Fenton

I’m delighted to bring you my latest Trafcom News Podcast, which features insights from renowned storyteller P.W. Fenton. P.W. publishes the award-winning Digital Flotsam podcast, among others, and has a long and eclectic history as a broadcast engineer, actor, photographer, musician, songwriter and video producer. I’ve learned a lot about telling stories from listening to P.W., and I hope you will too.

In this 19-minute podcast, P.W. talks about the keys to a good story, how to keep the listener interested, and where the best stories come from. Much of what he says is relevant to podcasters and others who communicate in audio formats; it’s also important information for business communicators who recognize the value of telling stories to convey meaning.

Please check it out and let me know what you think. You will find the audio file and show notes on the Trafcom News Podcast blog.

B2B social marketing: An interview with Eric Schwartzman

Finally, a book about social marketing for business (not just consumer) marketers!

Listen to Eric Schwartzman, co-author (with Paul Gillin) of Social Marketing to the Business Customer, talk about how business-to-business companies can use social media to listen to the market, generate leads and build client relationships.

On the Trafcom News Podcast blog you can read the show notes and listen to the podcast interview. Please let me know what you think!

 

Answering students' podcasting questions - in a podcast

I’ve been enjoying answering questions about podcasting posed by students in my friend Joan Vinall-Cox’s Documentary Scripting class at the University of Toronto (Mississauga). In the Trafcom News Podcast 102, I tackle some of the most interesting ones. Around the 14-minute mark, you will also hear comments about Trafcom News Podcast 101: How to be a terrific podcast guest. I'm grateful for these comments, which add a lot of value to the original content.

If you're a podcaster, or if you're thinking about podcasting, perhaps some of these very same questions have been on your mind.

Click here to go directly to the podcast page, where you can listen and read the show notes.

Please let me know what you think!

Want to be a great podcast guest?

Check out this advice in my latest podcast: How to be a terrific podcast guest. Please add your own comments!

Yes, content does rule

“We don’t really have any stories to tell in our organization.”

“What could we possibly share in a blog or on Facebook or Twitter?”

“What would we talk about or show in a podcast or video?”


If you’ve ever uttered these phrases (or have heard your clients say them), then hop on over to the Trafcom News Podcast and listen to this interview with Ann Handley and CC Chapman, authors of the new book, Content Rules – highly recommended for every communicator and marketer. This is a book you will refer to again and again as you create content for blogs, podcasts, videos, ebooks, webinars and more.