Katie Paine of KD Paine and Partners, the Queen of PR Measurement, was in Toronto recently for a Third Tuesday meetup and the Roundtable on Social Media Measurement. I was fortunate to get a quick interview with Katie, in which she touched on the value of measurement and how it's often misunderstood in the business world.
You can listen to this 18-minute podcast at the Trafcom News Podcast blog. Please let me know what you think!
As Joe Thornley says in his blog post, measurable results in the realm of social media are hard to come by. But guidance is at hand. At the Third Tuesday Toronto meetup on May 20, you can learn from a panel of measurement experts, who’ll tackle this tricky concept: Measurement queen Katie Paine, President of KD Paine and Partners and author of Measuring Public Relationships; Marshall Sponder, the Chair of the Web Analytics Association’s Community and Social Media Committee; and Marcel Lebrun, President of Radian6.
The panelists will be coming to Third Tuesday straight from the Roundtable on Social Media Measurement and Metrics, which Joe has spearheaded.
Visit the meetup page for details. See you there!
This week I recorded the inaugural podcast for Third Tuesday Toronto, a social media meetup. It features a short interview with Ali deBold, co-founder of ChickAdvisor.com, a successful Web 2.0 venture, as well as brief announcements about Podcamp Toronto and PRin Canada.
You'll find the audio and the show notes at the Trafcom News Podcast blog. It's only 10 minutes, so listen, eh?
Guys too. Come to Third Tuesday Toronto (held on Wednesday, January 23) to meet ChickAdvisor co-founders Alex and Ali de Bold, who will share a behind-the-scenes look at the challenges and experiences of establishing a Web 2.0 site.
Check out Joe Thornley’s ProPR blog for details.
See you Wednesday night!
