No matter how much client work I do in a given week, I always find time to read and save interesting content that I find via my RSS feeds, newsletters, Twitter, Facebook, GooglePlus, Paper.li and now Pinterest, among other sources.
I thought I’d start curating some of this material for you each Friday. So here goes: A totally biased list of some of the most interesting communications-related content I’ve found on the Web this week.
10 changes to Facebook you need to know about
It’s a challenge to keep up with Facebook’s myriad changes. Here’s a good outline of what you need to know about the most recent updates.
Five insanely simple ways to make your next presentation sizzle
I always learn something from posts about presentations, or else am reminded of what I thought I knew but don’t always practice. Here’s a nice quick list of things to do to please your audience and meet your speaking goals. On a related note, please check out the Trafcom News Podcast interview I did with Shel Israel, author of the new book, Stellar Presentations.
A sweet business story
I’m a sucker for these kinds of things, and love reading about the provenance of products I buy. Here’s a lovely example of storytelling about a product.
Why Pinterest is not the next big thing for your business
Everyone’s in a lather about Pinterest. Yes, it’s new and it’s fun but is it truly the be all and the end all for business communications? John Jantsch reminds us to calm down.
Speaking of Pinterest
Although, like John Jantsch, I don’t think Pinterest is the best thing ever invented in the history of the world, I’m exploring ways of using this tool. Recently I’ve joined a pinboard devoted to podcasting, thanks to Daniel Lewis. What do you think?
Yes, a great PR pitch!
Some people are really smart about reaching out to bloggers. Others, not so much. Here’s a valuable example from my friend B.L. Ochman about a PR person who did the right thing in pitching her.
Top tips for a great video meeting
More of us are meeting via video these days, whether it’s Skype or GooglePlus Hangouts. Follow these tips for a better online meeting experience. I would add two things: Be sure your camera is positioned in front of your face, not looking up your nose! And be aware of what's in the background. No one wants to see your laundry pile.
Why an optimized content strategy is crucial for social search
Social search is changing the way we find information online, and publishers of content need to take this into account. Here’s some advice on ensuring that your content is optimized. You might also want to check out my recent series of posts on content marketing.
Top 100 first-world problems
Let’s end with a laugh. This well-produced video reminds us to keep things in perspective, and to be grateful for the lifestyle we enjoy in the developed world.