Here is another installment of my almost-weekly roundup of communications-related links you may have missed. I’m deliberately omitting the huge stories: Superstorm Sandy and the U.S. election, since your newsfeed was likely filled with them. (That being said, it saddens me to see so many still suffering in the wake of the storm. Remember that the American Red Cross is accepting donations.)
So you want a viral video, eh? Watch this!
If you are reading this by email, click here to see the video.
Why most social strategies fail: Wise words from Charlene Li.
Truly, words matter in brand storytelling. This post expands on this topic.
Canada East conference
Here is my post about the IABC Canada Business Communicators Summit in Ottawa last week. It includes a link to the handout for my presentation on “Quick and painless multimedia.”
Why Google+ Hangouts is a content manager’s best friend: Good advice here.
7 secrets to becoming a SlideShare power user: If you’re not using SlideShare, why not?
Storytelling in podcasting: A nice perspective on how to create stories that listeners love and remember.
Visit the Trafalgar Communications website for information about how we can help your organization to tell its story through traditional and new media.