Happy weekend! Here are some communications-related items from the past week (excluding the big stories that you’ve probably already seen).
Content marketing for
small business
I’ve been talking about content marketing a lot lately, so I
was glad to see that my friend C.C. Chapman had assembled this short-and-sweet
slide deck about content marketing for small business. Nicely done.
A guide to Evernote
I’ll admit that I haven’t yet mastered Evernote, which many
of my friends gush over. Maybe this guide will help me – and you too, if you’re
not already a convert.
How to use Storify to
amplify your brand, news or event story
As you might know, I’m a fan of curation and of using Storify
to curate. Here are some tips for us to make the most of it.
Five ways
storytelling can boost participation and performance
In this wonderful piece for Forbes, Kare Anderson talks about the element of surprise and much
more.
Infographic? Maybe
not
Every day we see scads of visuals purporting to be infographics.
As Shel Holtz says in this excellent post: “The endlessly
scrolling towers of numerals slapped on top of images we see everywhere … are
the polar opposite of what an infographic should be.” Read his opinion
on this hot topic.
Lessons from a master
speaker: President Bill Clinton
Yes, this is my own post about how President Bill Clinton
tweaked his speaking script to the Democratic National Convention to make it
even more powerful. The “before” and “after”
texts from The Atlantic offer great
lessons for speakers and speechwriters alike.
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Visit the Trafalgar Communications website for information about how we can help your organization to tell its story through traditional and new media.
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