Have you ever asked someone what they do, only to be bored or confused by a lengthy answer filled with jargon and buzz words?
It can be difficult to distill your message down to a few words, using the clearest language possible. Even communicators sometimes have trouble with this task.
This week I wanted to create a short presentation for the Halton-Peel Communications Association’s “Bring & Brag” networking and showcase event. I needed something that would help people to understand my business in about a minute.
This video is the fruit of my labour.
What do you think? Can you tell your story in less than two minutes?
P.S. If you want to see what the HPCA Bring & Brag Night was all about, watch this.




Short sentences are more impactful than longer ones. The first example above has 39 words; the second has just 20. There’s a good reason the most memorable lines from famous speeches are short, rarely exceeding 20 words.
Posted by: Deonte Derek | April 09, 2012 at 10:33 AM
Thank you for this blog. This is a helpful way in not only expressing and telling your story but also learning the strategic ways in doing this to market your business.
Posted by: Sunshine Coast Bookkeeping | October 16, 2012 at 10:01 AM