Content marketing for your small business

First in series

You have a website for your small business. Your site may even be optimized for search. And yet, when prospects use their favourite search engine to find a business in your category, you’re on page 7. Or 19. Do you ever flip through to the seventh or 19^th page of search results? Me neither.

No one wants to be the proverbial needle in the haystack. So how do you improve your odds of being found? First, be sure that your site truly is search-engine friendly. Have a neutral third party analyze it for you. (If your web developer inserted your company name or the word “home” as the title of your main page, your site may not be as optimized as you were led to believe.)

But let’s move beyond what the search engines care about. What about your prospective customers or clients? When they discover your site, whether via search or by directly keying in your URL, what do they find? Lots of fluff about your company history and the awards you’ve won? A list of product features?

Let’s face it: No one cares about your company history except you, and many awards are meaningless to the typical client. As for product features – they do belong on your site, but more important to the prospect are the benefits of your product or service.

What your prospect wants to know is this: Can you help solve their business problem?

Content marketing allows you to accomplish this by enabling you to demonstrate your approach to business, your leadership in your industry and your track record of solving clients’ problems.

In this series of blog posts, we’re going to explore:

• The benefits of content marketing
• How to get started with content marketing
• How to use social media to amplify your content marketing
• How to keep your content marketing efforts going
• How to add content curation to your content marketing program
• And more

Feel free to send me your questions about content marketing.

Read all the posts in this series.

For more content like this, follow me on Twitter or GooglePlus.

Visit the Trafalgar Communications website for information about how we can help your organization to tell its story through traditional and new media.

 

Comments

[Accounting Firms Melbourne]

Content is king. It's very important to put a good content in your blog or article because it helps your business in a lot of ways.

[Content Writings]

Prospective customers are only interested in what you are offering them. So, content on any small business’ website must be carefully written with the help of professional content writers to make it more search engine friendly. This will give a clear edge to the business in terms of visibility and promotion.

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[Snap Open Poster Frames Sydney]

Yes. Content really is the way to go if you want to build more fanbase or just get more customers coming in. It's a nice way to get them interested, given that your content is relevant and attractive.

[Staci Burruel]

I agree with this. In social media marketing, the most important thing to consider is the content. The product’s details must be catchy enough to attract the eyes of the social media users. The simplest products or brands would definitely sell, big time, if promoted with simple, but exceptional information.

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[Directory Listings]

I really like this great job folks.

[Sage Aumick]

Content is king, they say! In making a website, a company should consider how its site visitors would react whenever they come across their landing pages. It’s also important that your content is very relevant to what they’re searching for. Satisfy and make them come back! You should keep on updating the site, too, to be able to attract more visitors on your site, and also retain the old ones.

[professional seo company]

Very well said content is bery important to get more customers.Thanks for sharing the post.

[Emilia Loza]

Content marketing is essential in establishing a small business. Content must also go well with the site's appeal. Best of all, your site must be search engine-friendly, so that marketing all your efforts will pay off.

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[Cool Boy]

SEO is that the apply of improving and promoting a net website so as to increase the quantity of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the method other sites link to you on the net. Sometimes SEO is simply a matter of creating positive your web site is structured in a manner that search engines perceive.

Search Engine Optimization is not simply concerning "engines." It's about making your web site better for folks too.
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[Jali Kiri]

It is very very important to a website to be an SEO friendly even you have a good content,in Finland country content is consider as king and content marketing really have a lot of benefits to help a small business.

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[Bob Jain]

I'm very interested and looking for to the topic "And more."