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Why storytelling matters in organizations

IStock_000004777764story-dark-stormy-XSmall I've just posted episode 105 of the Trafcom News Podcast, a short discussion of storytelling within organizations, for both internal and external communications. Much of the podcast centres on storytelling at the IABC world conference.

To listen to the podcast, subscribe, or read the show notes, just click through to the Trafcom News Podcast page.

In future episodes, we'll get into the nitty-gritty of HOW to tell stories for maximum impact. Stay tuned!

Posted by on July 11, 2011 at 05:00 PM in Employee communications, Face-to-face, IABC world conference, Marketing, Podcasting, PR, Social media, Storytelling, Trafcom News podcasts |

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