In almost every discussion with clients about social media, the subject comes up: Is social media just for “young” people? The answer is NO, NO and NO. A thousand times no.
Coincidentally, I was at an event recently where a woman (who appears to be younger than I) said something like: “We’ll let the young people figure out all this online stuff, and then we’ll see.” By the way, she was referring to a piece of software that’s been around for more than 18 months, but I digress.
Maybe I’m getting sensitive about this subject since joining the over-50 club myself, but I just don’t understand the attitude that social media and technology are reserved for people under 30. Or 40. Or 20.
That’s why I love this post by Peter Shankman, which includes this video from AARP (yes, the association for retired folks; in Canada the equivalent is CARP). These statistics should quell the questions about whether anyone with gray hair can manipulate an iPhone or post an update to Facebook.