Trafcom News

Podcast: Five communication tips for 2010

No bold predictions for the new year, just practical advice.

To hear this 13-minute podcast and to read the show notes, please hop over to the Trafcom News Podcast blog. And let me know what you think!

Survival of the optimized

The headline above is pulled from the body of an excellent blog post by Shel Holtz. If you're on the fence about the use of social media, you must read what he has to say. Shel explains that since Google has begun incorporating real-time updates into its search engine results, tweets, Facebook status updates, blog posts, and updates from news sources are now being indexed and made available for searches. Further, it's unlikely that most organizations have considered the implications of this, or made adjustments to their SEO efforts. Perhaps it's time to rethink your strategy?

The next generation of magazine or employee publication?

I love this demo of the next generation of Sports Illustrated magazine on a tablet. Watching it, I could foresee all kinds of print publications migrating to this  format, which seamlessly blends text, audio and video. Even employee communications could take on this exciting new way of communicating.

What do you think? When will this type of publication be coming to a screen near you?

Hat tip to Dave Williams, who sent me the link.

UPDATE: More on this developing topic, as major U.S. publishers plan their own multimedia platform to rival the gray text-laden Kindle.

IABC event: Why you want a digital profile

 

If you're a communicator, you need a digital profile. As far as I'm concerned, this is true whether you're an independent, an agency employee, or work on the client side.

If you’re a Toronto-area communicator and you’re not satisfied with your current digital profile, please plan to attend this meeting on the evening of December 15, where Michelle Corsano, President of Burst Technology Marketing, will explain:

• The importance of branding yourself on the Web
• How to create or extend your digital footprint
• How to use social media to build your brand, generate demand, and engage and communicate with your clients (even in your sleep)
• How to use LinkedIn, blogs, VisualCV, Twitter and Facebook, among other social media tools, in your business.

This meeting is sponsored by the Alliance of Independent Practitioners, a subgroup of the Toronto chapter of the IABC (International Association of Business Communicators).

For details, and to register, please visit the IABC Toronto site. I hope to see you there!