After Chip Conley, CEO of Joie de Vivre, a chain of boutique hotels in California, attended the Burning Man festival, some photos of him shirtless (and in one, wearing a tutu) appeared on Facebook. His blog post about the contretemps that followed is a great study in authenticity.
To me, the photos show the real Chip, and he is proud to be that guy. Most CEOs would not be too comfortable with such candid photos on Facebook, but he is. What do you think?