What does your CEO know about social media? Many senior executives aren’t familiar with blogs, podcasts, Twitter and so on. They know their kids are on Facebook, but they’ve never seen it themselves. They fear the “conversation” out there (and inside the company too), but don’t realize that they need to be part of it.
If your CEO is in this camp, or if you yourself are lacking in knowledge in the social-media department, here is a must-listen podcast. It’s a panel discussion recorded during the Ragan Communications conference, “Corporate Communications in the Era of Web 2.0” at the North Carolina headquarters of SAS on October 16, 2008. Mark Ragan, CEO of Ragan Communications, moderated the discussion, brilliantly (and sometimes hilariously) taking on the role of a CEO trying to get answers to his concerns around the adoption of social-media communication channels. Panel members included: David Biesack, SAS; Shel Holtz (co-host of the FIR podcast and a renowned communications expert); Vida Killian, Dell; Terry McKenzie, Sun Microsystems; and Jim Ylisela, Ragan Communications.
I’m a fan of For Immediate Release: The Hobson and Holtz Report, as well as the special podcasts they release in their Speakers & Speeches Series. They’re all good, but this one is exceptional. If you’re not already subscribed to the FIR feed, do it now. OK? And then listen to this.