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Katie Paine of KD Paine and Partners, the Queen of PR Measurement, was in Toronto recently for a Third Tuesday meetup and the Roundtable on Social Media Measurement. I was fortunate to get a quick interview with Katie, in which she touched on the value of measurement and how it's often misunderstood in the business world.
You can listen to this 18-minute podcast at the Trafcom News Podcast blog. Please let me know what you think!
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Big fan of Katie Paine. I love her "stop doing stupid stuff." mantra.
Thanks for putting this together and sharng.
Posted by: Leona Hobbs | June 21, 2008 at 09:47 AM
Yes, Katie is the real deal. Thanks for listening and commenting, Leona.
Posted by: Donna Papacosta | June 21, 2008 at 11:35 AM