Brand Tags

Now here’s something fascinating: Brand Tags. As the site says:

The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is.

What comes to mind when you see the logo for Harley Davidson or Texas Instruments or Saturn? Check out Brand Tags for yourself and you’ll grasp the idea immediately.

When I spot a creative and yet so very simple tool like this, I wonder about using it internally as an adjunct to an employee survey. Some corporate communicators actually do want to know what employees think of the company and its products, as well as its internal programs. Can you imagine a corporation employing something like Brand Tags to gauge employees’ gut feel?

Hat tip to Michael Seaton of the Client Side Blog, who pointed to a post by Seth Godin. Funny enough, I do subscribe to Seth’s blog, but hadn’t read it in a while (did I say that out loud?). Fortunately, I can count on my network – which includes Michael – to point me to the good stuff.