Why Google hates podcasters
If you're a podcaster, please consider the role of show notes as a marketing tool and a service to your audience. As you'll learn by listening to Trafcom News Podcast 74, The secrets of show notes, "Google hates you" if you're a podcaster who doesn't take the time to write show notes.
In this 22-minute podcast, you'll get advice from experienced podcasters: Nicole Simon, Christopher S. Penn, Dave Jones, Wayne MacPhail and Aaron Strout.
And be sure to listen to Chris Penn's secret for getting his show notes picked up in the Google News feed!
Great episode with a wonderfully diverse collection of tips.
Another suggestion that was touched on and affects some podcasters more than others is posting your show notes on a blog (which Google seems to love...or at least really like). I've found that the show synopsis I post on my blog often ranks higher in the search engines than the show notes I post on my regular website.
Posted by: Corey | April 18, 2008 at 04:56 PM
Good point, Corey. Chris Penn touched on this: Google and other search engines like blogs because they're updated frequently. Thanks for commenting!
Posted by: Donna Papacosta | April 18, 2008 at 10:02 PM