Shel Holtz knows his social media. He’s also an expert on organizational communications. In a blog post today, he lists the most common reasons for companies to resist wading into the social media waters:
1. IT won’t let us
2. It will be abused
3. Management fears loss of control
4. Legal and regulatory risks
5. We don’t have the time or resources
From my experience, I agree wholeheartedly with Shel’s list, with reason #5 being the most common lament. Most of the corporate communicators with whom I work are drowning in projects, struggling to keep their heads above water. What do you think?