Podcast ads worth $100 million in 2008?
According to Ad Age, “marketers and content providers are tuning into podcasting’s potential.” In a piece on January 21, they report that:
Radio revenue could very well stay flat for the third straight year in 2008, but there's one sector in the audio industry that's getting attention from the likes of Acura and MasterCard: podcasting.
The article quotes Chris Spencer, CEO of Wizzard Media, who values the podcast-specific ad market at about $100 million.
Of course many podcasters produce their shows for reasons beyond ad revenue: increasing brand awareness, educating their audience or supporting other PR and marketing efforts. Still, these kinds of potential ad numbers might inspire podcasters who are seeking paid sponsors.
My advice: Before you worry about money, start with excellent content in your podcast. And, as my friend Christopher Penn of the Financial Aid Podcast said to me on Twitter last week, you have to be persistent in promoting your podcast too.
"Persistent Promotion of Podcasts" -- say that five times without a pop filter on your microphone!
(tip to newbies -- popping P's is one of the most popular pecadillos in podcast production)
Posted by: Victoria Fenner | January 23, 2008 at 06:39 AM
"Persistent Promotion of Podcasts" -- say that five times without a pop filter on your microphone!
(tip to newbies -- popping P's is one of the most popular pecadillos in podcast production)
Posted by: Victoria Fenner | January 23, 2008 at 06:41 AM