Free e-book on how to pitch the media

If you ever need to sell a story to TV or radio, go right now to the Inside the CBC blog and download Tod Maffin’s free e-book. Tod, who is a broadcaster, podcaster and futurist, wrote this book because he was “frustrated at the lousy quality of pitches that companies and p.r. people were making to me… It’s meant for anyone who is trying to get media attention for their company, charity, web site, event, or whatever.”

Clearly and directly, Tod identifies how to get your message across to the media effectively, including: understanding the target medium; thinking in terms of sound and pictures; pitching to the best person; and making sure you have a real story.

He also shows a great example of a technology pitch that worked, and points out some pitfalls to avoid. Go. Now. Download the book!