When I first read that Mark Burnett of reality-TV fame was a featured speaker at the IABC International Conference, I scratched my head. Huh? What would HE have to say to communicators?
As it turns out, a lot. First of all, as you can imagine, Burnett is a master storyteller who pulled the audience into the palm of his hand pretty darn quickly. He regaled us with hysterically funny (although politically incorrect) tales of his first days in America – as a nanny, of all things – after leaving the British Army.
Toward the end of his speech, Burnett made one comment that struck me – and some others I spoke with later – as a brilliant insight. You see, the show he is developing now (in partnership with AOL.com) is something called Gold Rush, which will allow Americans to go online to find clues leading to buried treasure (real treasure). Here’s the comment: Burnett believes that 9 to 5 will become the new prime time for TV. Think about how that will change communications and the world we live and work in. Nine to 5 as the new prime time. You heard it here first! ;-)