Shift my paradigms indeed
My friend Judy Gombita alerted me to The Café Press site, which flogs such joke gifts as this "core competencies" mug. It is a joke, right? When people talk about leveraging their core competencies and shifting their paradigms, they’re kidding, right?


Well... I happen to know a doctor who runs a hospital for the linguistically insane, and... *8-)
Posted by: Phil Gomes | October 26, 2005 at 08:03 PM
Thanks for the acknowledgement, Donna, but credit should really be given to Nick Usborne (who writes the always-useful Excess Voice e-newsletter about online copy writing, and also has an interesting blog), for involving his loyal readers to submit coffee mug lines to "bust" business jargon. Website: www.nickusborne.com.
Posted by: Judy Gombita | October 29, 2005 at 10:27 AM